Marketing Activaction Specialist - Btob Ne

Marketing Activaction Specialist - Btob
Ne
Liguria, Ne

In the VELUX Group, we offer you a world of opportunities and the chance to create a bright future. From the forefront of the sustainable indoor living industry, we enable those who live, work and play under the roof transform their spaces and live a healthier everyday life with more daylight and fresh air.

The VELUX Group is an international, family-owned business with strong financial roots and each year we are able to create real impact by reinvesting in society, our employees and planet through our foundations.

Alongside the rest of our values, "courage" and "mutual respect" define our actions every day and how we wish to contribute to the world.

Join our collaborative marketing team responsible for the Southwest Europe Region, where you'll play a crucial role in delivering the marketing plan for Italy. As Marketing Activation Specialist, you will be the primary point of contact for marketing-related customer requests, you'll facilitate seamless communication between the sales teams in these countries and our regional marketing team. Your responsibilities will also include passionately advocating for the regional marketing agenda with customers and actively gathering and sharing valuable market feedback and insights.

As Marketing Activation Specialist, you will be reporting directly to the Head of Marketing Planning and Activation and functionally to the Market Director for Italy.

Your primary responsibilities will include:

Installer / dealer activities:

- Installers tools responsible

- Collaboration with dealers /installers

- Newsletters (products news, Trade conditions, events, etc)

- Prepare and coordinate installers events

- Follow up KPIs: Installers data base, Prospect, etc. Propose corrective measures to reach goals

- Handle Installers & dealers local budget

Sales support:

- Competition analysis

- Promotions activity: Business Case proposals, follow up and ROI analysis, communications materials, external and internal communications

- Pricing / Delivery time: Analyze local inputs to implement pricing strategy according strategic prices

- Supporting the definition and execution of the marketing / sales plan

- Supporting with management

- Collaboration & support to training center

- Definition school training

- Support and train Sales Team

- Handling marketing related customer & sales team requests

Product management

- Product adaptations for italian market

- Product launches: internal & external comms.

Day to day marketing tasks:

- Participation to Regional Mk projects

- Elaboration & execution & roll out of the local marketing plan align with Global Strategy

- Coordinating the suite of Point of Sale materials for all audiences and POS printed materials

- Adapt technical and commercial materials to Italy, focus in B2B targets

- Main price list and others brochures

**Experience and skills**:

- 3-5 years marketing experience

- Team spirit

- Proactive

- Sense of priorities and organization

- Autonomy

- Good level of analysis

**Languages**:

- English and Italian are mandatory

**Equal Opportunity Employer**:

VELUX Residential is fully committed to the concept and practice of equal opportunity in all aspects of employment. To further our goal of equal employment opportunity for all employees and prospective employees, it is the policy of VELUX Residential to recruit, hire, train, and promote persons in all job titles without regard to race, color, religion, sex, age, disability, protected veteran status, national origin, sexual orientation, or any other basis prohibited by applicable law. All employment decisions shall be consistent with the principle of equal employment opportunity and only job-related qualifications will be required.