Marketing And Pr Manager Italy (Passenger Car) Lazio

Marketing And Pr Manager Italy (Passenger Car)
Roma
Lazio, Lazio

About the role

The **Marketing and PR Manager **is responsible to build the brand and help achieve our commercial goals in the Region of Responsibility by developing solid relations with Dealers and developing the tools and services needed.

The **Marketing and PR Manager** reports directly to the Country Manager and dotted line to the European Marketing Manager.

**Key Objectives & Responsibilities**:

- Definition of the Country Marketing Plan in line with business objectives and Global Marketing Strategic Guidelines.

- Plan and Lead execution of National Events, conducting post event analysis to understand effectiveness of action and feed insights internally.

- Supervise Dealer Plus marketing Plans and Monitor execution from Dealer Plus Partners.

- Provide valuable inputs for the construction of the European Marketing Plan and monitor competitor activities (monthly installments, new campaigns.

).

- Develop and manage National advertising and PR campaigns in conjunction with appointed agency.

- Take responsibility of management of marketing budget.

- Be the local point of reference for PR activities in the Country.

- Build relations with press, media, digital influencers and ensure visibility of the brand and product stories.

- Be a brand Ambassador and work always with the Customer in mind.

- Actively engage and Collaborate on any European event or activity as needed.

**Required skills, qualifications and experience

- University Degree in Marketing, Sales or commercial disciplines.

- Solid Experience in Automotive industry or Branded Retail Products.

- 5+ years experience in roles related to Marketing and PR management.

- Excellent Digital Tools knowledge.

- Customer-oriented mindset.

- Excellent communications and interpersonal skills.

- Able to prioritize and work proactively with efficient time management skills.

- Resilient and open minded.

- Results oriented.

- Excellent English & Italian language skills (Other European languages and/or Mandarin Chinese would be a plus)

- Connected with our Mission and a more sustainable Future.

**About BYD

BYD is a leading, high-tech multinational company, based in Shenzhen, China.

It operates in four core fields of IT, automotive, new energy, and rail transit and employs over 220, 000 people worldwide.

As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co. , Ltd based in Shenzhen, China.

BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

Our Purpose is to **build a zero-emission future that reconnects humanity with nature and a World of clean air**.

We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team