Marketing Communications Events Manager Milano

Marketing Communications Events Manager
Milano
Lombardia, Milano

The LYCRA Company has built a leading position in the Apparel industry over the years via a continuous stream of value-adding fiber, fabric, or garment innovations enabled and supported by a network of strategic partners across the entire value chain.

This contributed to making the LYCRA brand a unique asset that still powers today one of the most iconic and valuable corporate franchises in the Apparel industry.

It is all reflected in our corporate vision: "enhancing life through innovative garment solutions".

Role We are seeking a Marketing Communications Event Manager responsible for planning, coordinating, and executing events such as conferences, trade shows, corporate meetings, product launches, and event sponsorships.

This role involves close collaboration with internal and external clients, PR agencies, journalists, event organizers, vendors, and internal teams to ensure smooth event execution and achievement of objectives.

Responsibilities Event Planning & Coordination: Develop event concepts based on company goals.

Develop a briefing and secure stakeholder approval.

Plan logistics, including venue selection, catering, transportation, and entertainment.

Create detailed event timelines and schedules.

Arrange space / booth bookings and contracts.

Budgeting & Financial Management: Develop and manage event budgets.

Negotiate contracts with vendors and suppliers, maximizing value for sponsorship fees and investment at shows.

Track expenses to ensure cost-effectiveness.

Vendor & Stakeholder Management: Liaise with trade show organizers and booth design agencies.

Negotiate with event organizers to maximize value from sponsorship packages and agreements, securing the optimal location for our booth and branding/visibility opportunities.

Coordinate with caterers, decorators, security, and audiovisual teams.

Secure sponsorships or partnerships where necessary.

Liaise with caterers, decorators, security, and audiovisual teams.

Coordinate with speakers, performers, or special guests.

Marketing & Promotion: Develop event marketing strategies (social media, email, advertisements) and link tradeshows to our digital platforms to generate traffic and commercial leads.

Oversee attendee registration (if applicable).

Ensure brand consistency in promotional materials.

Create activations to drive traffic to our booth to increase business opportunities.

Logistics & On-Site Execution: Oversee event setup, execution, and teardown.

Manage on-the-day operations and troubleshooting.

Ensure adherence to safety and compliance regulations.

Post-Event Evaluation: Gather feedback from attendees and stakeholders.

Debrief and analyze event success and areas for improvement.

Collect images, videos, and footage for post-show communications and reporting.

Essential requirements Bachelor's degree in either Communications, Event Management, Hospitality, Marketing, or related field.

Minimum 5 years' experience in either event planning, project management, or hospitality.

Strong problem-solving skills, with demonstrated ability to find creative solutions.

Previous experience of budget management and financial planning.

Evidence of strong organizational and multitasking skills.

Excellent communication and negotiation skills.

Demonstrated ability to work under pressure and meet tight deadlines.

Fluency in English (written and spoken).

Flexibility to travel within Europe to attend events (40%) Flexibility to adjust working hours, as needed, especially before and during events.

Compensation/Benefits We offer a competitive compensation / benefits package.

How to apply Please apply via LinkedIn.

Only candidates who meet the required criteria will be contacted.

By submitting your application, you agree that your information will be stored in our files for up to 6 months after closing the position and if necessary, forwarded to affiliated companies or any recruitment agencies appointed to support with the vacancy.

The onboarding process will include pre-employment medical and reference checks.

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries.

Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, sustainable solutions, and unmatched marketing support.

The LYCRA Company owns leading consumer and trade brands: LYCRA, LYCRA HyFit, LYCRA T400, COOLMAX, THERMOLITE, ELASPAN, SUPPLEX, and TACTEL.

The LYCRA Company's legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA fiber.

Today, The LYCRA Company focuses on adding value to its customers' products by developing unique innovations designed to meet the consumer's need for comfort and lasting performance.

For more information, visit www.thelycracompany.com As a principled-based organization, The LYCRA Company is committed to a fair, respectful, and equitable workplace that embraces diversity and reflects the communities in which it operates.

This helps foster an environment where employees feel valued, fulfilled, and able to achieve their full potential.

Furthermore, we believe that a diverse workforce operating in such an environment is central to our success, as we need not only the right skill sets but also a wide breadth of perspectives and ideas, diverse life experiences, & a seamless collaboration between employees to achieve our company purpose of "enhancing life through innovative garment solutions".