Marketing Controller Nespresso Bardi

Marketing Controller Nespresso
Bardi
Emilia Romagna, Bardi

Nestlé welcomes people with disabilities.

Position Summary Reporting to the Finance & Controlling Director, the primary responsibility of the role is to co-pilot the marketing teams to better support PFME resource allocations, ensuring a good evaluation and prioritization of all marketing activities and activations.

It is essential to support value creation by identifying investment opportunities in line with the strategic direction of the business.

Additionally, one must drive and support the business on PFME/Allowances budget allocations for coffee and accessories activities, such as promotions, free goods, events, and media, by providing insights and strongly supporting a fact-based decision-making process.

Building business plans and defining ways to identify gaps and opportunities to optimize investments is also crucial.

Finally, the Marketing Controller is responsible for consolidating marketing activities and integrating them into the budgeting and forecasting process.

A Day in the Life of a Marketing Controller Ensure effective allocation of resources in Generating Demand Support to maximize transparency of trade and PFME spend whilst maintaining internal control.

Optimize marketing investments (ROI): Ensure that group pre/post promotion evaluation strategy is established, rolled out and central learning logs are up-to-date and leveraged.

Ensure practices and procedures are in place to determine if Nestlé performance is in line with contractual agreements.

Preparation, analysis and communication of specific sales and TTS reporting and involvement in all GD reporting from group control.

Linking actuals with DF and risk/opportunities identified.

Drive reporting development, standardization and transition to Business Analytics solutions for PFME Management.

Actively engage in ensuring the best return on investment for Subscription and Loyalty mechanics.

Custodian of internal controls and assurance that promotional practices & mechanics comply with internal and external guidelines.

Be the ambassador (co-pilot) between the finance community and marketing teams to ensure transparency, alignment and proactive collaboration.

Leverage a global community of marketing co-pilots and learnings from other markets.

Coach marketing teams to increase their ownership and control of commercial spend.

What will make you successful Formal finance/accounting qualification of appropriate level (degree or similar).

Strong interpersonal skills and ability to build strong working relationships with a breadth of stakeholders.

Good Communicator - able to communicate effectively with all levels of the business.

Good organizational and planning skills; able to work independently and prioritize tasks.

Ability to challenge effectively and influence others.

Ability to lead the development of the financial and value-creation mindset in teams.

Represent the Marketing point of view for the Finance Mgt team.

Represent the F&C point of view for the Marketing Team and Functions Mgt team.

At Nespresso, we embrace inclusive language—feel free to share your pronouns on your CV.

Our agile working model allows flexibility in office days, defined with your team.

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