Marketing Coordinator Emea GENOVA

Marketing Coordinator Emea
Genova
Liguria, GENOVA

Primary Purpose of Role:

The EMEA Marketing Coordinator covers aspects marketing such as tradeshow management, public relations, social media, advertising, and marketing budget management as appropriate.

Reports to the Marketing Manager.

This role provides researching and securing an appropriate venue, coordinating vendors and work within a specified budget to achieve the goals of the event.

Specific Roles & Responsibilities: Plan, manage and lead implementation of marketing events (Tradeshow and indirect support):Maintain and manage a company-wide conference calendar with plan and budgetOrganize and execute pre-event logistics around conferences and trade shows including registration, booth planning, attendance, materials and affiliated event planningEnsure tradeshow objectives are clearly articulated in marketing communication and established goals are metResearches, makes recommendations, and purchases giveaways and other branded promotional itemsProvides comprehensive communications to attendees and management on tradeshow events, timelines, activities, attendee cell phone listsCoordinate equipment orders with Asset ManagementEnsures sales leads/customer inquiries are collected, categorized, and distributed to field for follow upArrange hotel accommodations and meeting facilities for corporate, field sales personnel, and other participants at trade shows and sales meetingsAssist in gathering information on restaurants and entertainment facilities in convention cities and coordinate reservations and arrangements when requestedDevelop attendee list and work scheduleRecommend, participate in and implement policies and procedures as they relate to Trade Show and Event programsCoordinate notification and distribution of meeting logistics to attendeesProcures and coordinates exhibition services including ordering of related show services, tracking purchase orders, making pre-payments for show services, reconciling post-show invoices, and making final paymentsManage project timeline for on-time/on-target deliverables, including artwork deadlines and show shipmentsDrive effective & efficient channel marketing supporting Channel Managers and Dealers:

Provide MARCOM support to dealers utilizing global marketing collateral in response to internal and dealer needs. Develops, manage and execute marketing initiatives and campaigns for Cluster (e. g.

tradeshows / events, direct mailing, sales tools, advertising/PR/social media, www, newsletters, customer testimonials, digital campaigns, & lead generation) in a manner that's appropriate for an Indirect dealer model with the support of external agencies. Owns all Cluster market communications for corporate brand and portfolio of products/services working with:

Team with WW Marketing in both creating and localizing collateral/sales toolsPromote global brand and product/service messaging (e. g.

sales literature, brochures/sell sheets, launch plan, product training, www, competitive information)Develop/manage Cluster process for show site, demonstrations (e. g.

preparation process and checklist, visit agenda, best practices for showing our equipment, follow-up).

Work with RBM and Channel Managers.

Required Skills and Experience: Qualifications Bachelor's degree in Business Administration, Marketing, Communications, or related field

Master's degree is preferred

Relevant Experience 3+ years of job-related experience in a B2B environmentPrefer experience working in the healthcare industry, with medical device or pharmaceutical idealBudget ManagementSkills & Competencies Language skills required: Fluent written and oral English and Italian, third language will be a plusExcellent organizational skills and attention to detail is necessaryProven ability to work independently from a satellite location is essentialAbility to prioritize and multi-task in a team driven environment and meet tight deadlines is desiredAbility to adapt to ever-changing circumstances is necessaryAbility to think creatively is a mustOffice skills: Advanced Microsoft Excel, PowerPoint and WordAbility to learn and utilize tools such as SAP CRM, Tableau, marketing automation tools (email marketing tools e. g.

Marketo, Pardot), and social media sites for B2B promotionStrong teamwork and ability to influence across the organizationData analysis and problem solving

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