Marketing Data Analyst Lazio

Marketing Data Analyst
Roma
Lazio, Lazio

Therabody is the wellness tech leader with a mission to inspire and enable every body and mind to keep moving. Therabody's product ecosystem includes category-creating innovations in wellness products, proprietary software, digital content, and biometrics that have proven benefits around alleviating stress and pain and enhancing performance and sleep. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company's Brands That Matter, Oprah's Favorite Things 2022 and the TIME Best Inventions 2022 award.

Who We're Looking for:

Therabody is seeking a Marketing Data Analyst who will lay a crucial role in optimizing our digital marketing strategies and driving our e-commerce success. You will be responsible for monitoring, analyzing, and deriving insights that will improve the performance of our digital channels. An expert in website analytics and customer data, you will optimize our measurement approach and effectively use customer data for segmentation. The insights you derive will be critical to improving the site user experience, as well as driving acquisition, engagement, and retention of Therabody customers.

Key Responsibilities

Implement and manage website tagging protocols, ensuring accurate data collection for web analytics and marketing tracking

Define KPIs, monitor marketing and site performance, and create clear reporting for stakeholders that explains the why behind metrics

Develop, maintain, and optimize dashboards and reporting tools to track and visualize key performance metrics across owned, earned and paid channels

Analyze marketing data to provide insights and recommendations for campaign optimization

Partner with media and lifecycle marketing team to implement data-driven marketing strategies and automate personalized messaging through the customer data platform

Utilize multiple data sets to perform ad hoc data analyses to understand trends and performance across regions, products, and segments

Translate business and consumer data requests into analytics needs while assessing what is available and what needs to be developed

The Right Person Would Have

5+ years of experience in an analytics capacity with a focus on marketing & ecommerce analytics, business and consumer insights, and KPI reporting. Previous experience with consumer electronics or medical devices products is a plus

Willing to occasionally work US hours

Extensive experience with website tagging, digital analytics tools and data reporting

Proficiency in tools such as Google Analytics 4, Google Tag Manager, and Adobe Analytics

Experience with analytics concepts such as multi-touch attribution, lifetime value and customer segmentation modeling

Experience with A/B testing, test design, and optimization tools such as Google Optimize, VWO, Optimizely, Test & Target, etc.

Familiarity with data visualization tools such as Power BI, Tableau, or Looker and building out self-service dashboards

Experience with data platforms such as CDPs and DMPs is required

Familiarity with complex data analysis, cluster analyses, and managing large data sets

Able to partner well with a cross-functional teams and present findings in a meaningful way

#J-18808-Ljbffr