Marketing Director Emea Milano

Marketing Director Emea
Milano
Lombardia, Milano

Lectra Italia SpA

- **Marketing Director EMEA

- We invite you to embark on a journey. A technological journey towards the evolution of our society and our industries, powered by Industry 4. 0 and supported by Lectra. Software, equipment, data and servicesAt Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry 4. 0 revolution with boldness and passion by providing best-in-class technologies. But it doesn't stop there. By enabling industrial intelligence solutions, we facilitate the digital transformation of our customers. And we're always on the lookout for new tech-enthusiasts to join the team! With more than 50 years of experience and a presence in over 100 countries around the world, we are 2, 500 employees united by passion and driven by innovation. A unique journey awaits you at Lectra, are you ready to craft the future of technology together?

- **WHY IS THIS AN EXCITING OPPORTUNITY?

- Growing environment with ability to develop within a highly qualified team

- Working in a multi-cultural team and international company

- Working with well-known products and with very good references in this market

- Competitive compensation and benefits

**What is the role about?

- The main mission of the role is to understand our markets in the EMEA region and the opportunities for growth in manufacturing and 4. 0 Industry markets;

- Leading the go-to-market strategy definition and deployment where events will be one the main tactics;

- Increase our visibility;

- Leading and managing an intercultural team in several countries;

- Reporting to Vice President Marketing EMEA based in Milan.

**What will your main tasks be?

- Generate opportunities to increase revenues of the region using the portfolio of existing customers (account-based marketing approach);

- Define and deploy go-to-market strategies and marketing campaigns;

- Developing the awareness of our solutions with the right network of partners;

- Manage a team of skilled marketing specialists;

- Analyze trends and opportunities;

- Develop communication and relationships with customers;

- Be the ambassador of our brand in industry events;

- Manage the press relations activities in the region;

- Partner with Sales and Customer Success teams;

- Define, follow and control budget;

- Follow KPIs for measuring the effectiveness of your action plans.

- 8+ years' experience in managing marketing operations in a B2B and high-tech environment;

- Experience for a provider of Hardware / Software / Industrial Equipment / Manufacturing/ Industry 4. 0 / IIOT solutions is required;

- Enthusiastic, eager to learn and ability to inspire and share your passion;

- Comfortable working in a matrix organization;

- Strong analytical capacities and data-driven;

- Excellent leadership and management skills;

- Outstanding presentation and communication skills in English (oral and written);

- Italian is mandatory; French / Spanish / German language skills are welcome;

- Structured and good organization and planning skills;

- Willingness to travel (approx. 30%)

- Home-office policy: 1 day per week.