Marketing Head Retail Lazio

Marketing Head Retail
Roma
Lazio, Lazio

Role Purpose Marketing leader in a medium big company and experienced manager of marketing sub-function.

Develop and drive the execution of marketing strategy, plans and operations with the objective to maximize market share and revenue growth in the market.

Your Key Responsibilities Your responsibilities include, but are not limited to: Support with high quality timely marketing input from the market and implement tactical plans/projects in order to maximize the value of Gx portfolio (600+ sku) and the brand(s) through life cycle management.

Ensure the long-term presence of products portfolio at the pharmaceutical market in accordance with the strategic goals.

Identify the most effective market segments to promote products, the most promising target.

Study medical and marketing information on products of the company to define their benefits, market share, positioning relative to target groups of competitors, marketing promotion strategy in accordance to defined target groups.

Study the socio-demographic characteristics of consumers, their needs, criteria and attitudes consumption patterns of strategic products.

Plan product promotion tactics, develop the scheme, forms, methods and technology of promotion (action plan, media plan), to implement the terms of the financial discipline in accordance with budget.

Plan the supply and demand for products within the area of responsibility, create cycle plans, implementation and forecasts turnover (yearly marketing plan, rolling forecast, monthly secondary sales plan).

Develop and organize events, create the planned level of distribution and systematic implementation of new products.

Commitment to Diversity & Inclusion: We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

What you'll bring to the role: Essential Requirements: Scientific and Economical Master's degree preferred.

MBA as a plus.

5+ years of previous experience in similar roles.

English Fluent.

Highly proficient skills in analytical reading of market and internal data.

Previous experience in the pharmaceutical industry.

Operations Management and Execution.

People Leadership Skills and previous experience in multifunctional team management.

You'll receive: Customized development paths and free access to our on-demand training catalogs.

Job rotation projects that will give you the opportunity to collaborate with global teams.

Corporate Welfare Plan.

Recognition Program to highlight your impact for the organization.

Hybrid Work Model based on flexibility and trust.

Why Sandoz?

Generic and Biosimilar medicines are the backbone of the global medicines industry.

Sandoz, a leader in this sector, touched the lives of almost 500 million patients last year and while we are proud of this achievement, we have an ambition to do more!

With investments in new development capabilities, state-of-the-art production sites, new acquisitions, and partnerships, we have the opportunity to shape the future of Sandoz and help more patients gain access to low-cost, high-quality medicines, sustainably.

Our momentum and entrepreneurial spirit is powered by an open, collaborative culture driven by our talented and ambitious colleagues, who, in return for applying their skills experience an agile and collegiate environment with impactful, flexible-hybrid careers, where diversity is welcomed and where personal growth is encouraged!

The future is ours to shape!

Join our Sandoz Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Sandoz and our career opportunities, join the Network here: Sandoz Talentpool (novartis.com) #J-18808-Ljbffr