Marketing Manager Milano

Marketing Manager
Milano
Lombardia, Milano

Marketing Manager**:

**THE FASHION INDUSTRY'S FASHION BRAND

Since 1994, Marni has been recognized as the **most artistic, color-savvy, life embracing, off-beat** brand in the luxury segment

A constant aspiration to **surprise and delight** and to exceed expectations, with one foot in the past, one foot in the future.

Marni has consistently **challenged the traditional codes of fashion, the seriousness of dressing up, and the boring "sameness" that exists in the world.

Embrace life.

Embrace art.

Embrace colour.

Embrace each other.

We are looking for who is ready to make a difference, into an intercultural environment made of love and passion, talents and out of the box thinkers.

**OVERVIEW

The Marketing Manager will be a fully rounded modern communications operator, with a keen ear to the ground, and an uncanny ability to spot trends, engage with communities, and whisper to the right ears at the right time.

A thorough understanding of all elements of communications and the media, and of being capable of driving and growing existing business is expected - but this hire will be focussed on true influence.

As the "fashion industry's fashion brand", the role must maintain Marni's allure as well as grow our awareness, operating from the ground up rather than from the top down.

Operating where the brand has credibility, and expanding that:

- Tapping into audiences that are not yet thinking about Marni using a hyper-localised, tailored approach;

- Working with premium talent on special projects, capsules, collaborations, activations, co-branding opportunities, appearances and more.

All in ways that are authentic and relevant to the brand.

**KEY RESPONSIBILITIES**:

- Influence.

- Be the "Marni whisperer" for celebrities, mavens, stylists, musicians, actors, and more.

- Be a trend forecaster and interpreter

- Be Marni's most culturally connected person

- Bringing culturally influential and impactful ideas and opportunities to life, from conception to delivery to reporting.

- Working closely with Global PR Manager, the CMO, and the Creative Director to ensure Marni is present, on the ground, in all the right places - and reacting to opportunities that surface as a consequence.

- Supporting Product marketing teams, as well as Brand and Trade marketing team in the execution of brand events - gifting, seeding, guestlists, location scouting, event idea generation, and more.

- Increase coverage of the brand directly and indirectly

- Impact brand and product strategies at a global level for all brand-led initiatives

**ESSENTIAL SKILLS & REQUIREMENTS**:

- Be a Marni lover

- Minimum 8 years' experience (2 as a leader / senior member) in Communications, for a leading luxury brand or communications agency

- Talent / Influencer marketing strategy and delivery critical

- Casting and content production a bonus

- Extensive international media or contacts throughout "The Culture"

- Bring a specialism, experience, attitude and black book that add a new dimension to Marni's marketing team

- Be deeply culturally connected

- Have the ability to think strategically, and to be proactive

- Excellent interpersonal skills

- Excellent communication skills - English is critical, Italian and other languages are a bonus

- Have a 'can do' attitude - a bias to "yes"

- Commitment to working hands-on for a dynamic and innovative brand with an independent, off-beat mindset

GDPR

LI-FI

**Location**:

Milano, IT

Employment Type: Full time

Function: Marketing

Seniority: Expert