Marketing Manager Firenze

Marketing Manager
Firenze
Toscana, Firenze

Company Description

Auberges' latest European escape takes inspiration from the artistry and perfection of Renaissance greats whose eye for beauty bridges past and present. Tucked down a cypress-lined entrance north of Florence's cobblestoned centro storico, wrought-iron gates open onto Collegio alla Querce, an exquisite cluster of reimagined 16th-century UNESCO buildings once serving as a cultural institution, preparatory school, chapel and theatre. The hotel grounds, embraced by acres of magnificent Baroque gardens, gaze upon panoramic views of the iconic Duomo and terracotta cityscape, and on the opposite side, miles of lush Chianti winelands. Offering all the pleasures of a refined country home, Collegio alla Querce balances the sophistication of Florence with the relaxed pace of Tuscany in characteristic Italian style.

The Marketing Manager serves as a critical role in developing and executing marketing strategies for the property. This property based role will execute on the marketing strategy and drive social media, public relations, digital and ecommerce and ensure all communications align with the property positionings. In addition, this role will implement and support communications strategies for relevant partnerships, sponsorships and unique one-of-a-kind experiences working with the Area Director of Sales and Marketing.

- Drive awareness and revenue generation for new hotel openings - rooms, F&B, spa and experiences

- Oversee website management including copy writing and review, image and video selects

- Create unique and story-telling driven property collateral

- Coordinate the production of digital marketing creative asset development and work closely with the digital marketing team to support plan execution in order to create awareness for new openings

- Support the sales efforts with best in class collateral to support sales efforts

- Execute a social media plan to aligns with the brand strategy

- Drive and adapt as needed the hotel marketing plan

- Support the creation of monthly, quarterly and annual reports and presentations for owners and relevant stakeholders

**Qualifications

- Fluency in both Italian and English, verbal and written

- Ability to work fully on property (position does not offer remote/hybrid work)

- College Education (Bachelor's degree - preferred)

- 4+ years of experience in luxury or design space with experience in marketing, social media or PR

- Has a strong understanding of the style, design and nuance of luxury that is required to create a distinctive brand for each property

- Excellent verbal, written, presentation, and interpersonal communications skills

- Collaborative and has strong influencing skills to work and support across cross functional project teams

- Has a curious mind, is a strong multi-tasker who finds opportunities and creates solutions, where others find problems

- Strong attention to detail, ability to multi-task and manage time efficiently

**Additional Information