Marketing Manager, Awareness, F3 Central Marketing Milano

Marketing Manager, Awareness, F3 Central Marketing
Milano
Lombardia, Milano

Bachelor's degree

- 5+ years of digital awareness marketing experience

- You have multiple years of experience working across global social media strategy, across a mix of FMCG or Retail focused accounts or Lines of Business

- Possess a deep strategic knowledge of 3rd and 1st party social media use for channel deployment including platform use (existing and new), audience understanding, targeting capabilities

- Proven track record of delivering high quality social media campaign strategy in very dynamic environments - a focus on brand and upper funnel strategy is vital

- Passionate about growth marketing and digital awareness marketing channels, including Display Advertising, Paid Social, Online Video, Online Radio.

- You have experience in coaching / mentoring junior-level/operational talent

- Experience managing multiple stakeholders.

- Experience leading strategic marketing initiatives and driving alignment with cross-functional teams and leaders.

- Excellent written and verbal communication skills and attention to detail.

- Strong analytical skills; comfortable with extracting and handling business and performance data to inform recommendations.

- Have advanced proficiency in Excel and Word

- Strong organizational skills and ability to manage competing priorities.

- Willingness to roll up your sleeves to get things done.

Job summary

Our vision for Amazon Ultra-Fast-Grocery is to establish Amazon as the first-choice grocery store for our customers worldwide.

We are looking for a talented, dynamic & motivated marketer to define, execute and optimize paid digital awareness marketing strategy for our International business across Europe.

In this role, you will sit on the central marketing team and define, execute, optimize Paid Awareness strategy to drive growth for Ultra-Fast-Grocery internationally.

You will work closely with the Paid strategy lead to execute investment plans designed to achieve traffic growth and awareness goals while addressing localized marketing challenges across six countries.

You will collaborate closely with local Ultra-Fast-Grocery marketing teams in each of your supported countries, as well as business partners across Amazon, to implement those plans.

You will monitor and respond to performance trends collaborating with the paid marketing lead and local marketers.

You are a self-starter, posses a blend of strong analytical and creative skills and thrive working among a broad, diverse and international set of stakeholders.

You posses strong project management skills and have a track record of delivering quality work.

You are comfortable managing ambiguity, have a passion for testing and scaling learnings beyond your immediate team.

You prefer to work smart vs. working hard and lean into mechanisms to make processes more efficient.

Key job responsibilities

Key responsibilities include:

- Develop, manage and execute the paid digital awareness strategy across different new and established channels.

- Partner closely with paid lead to implement the awareness marketing strategy ensuring operational excellence.

- Leverage expertise to define digital awareness channel mix and build out channel mix to scale impact.

- Work closely and collaboratively across brand, creative, paid social, PR and synergy teams to champion social-first ideas and execute global integrated activations, events and strategies

- Partner regularly with a broad set of stakeholders WW — including country marketing teams, finance, PR, WW/EU central marketing and more — to implement and localize digital awareness marketing strategies.

- Facilitate data-driven decisions with international marketing and business leaders, balancing business impact, efficiency and scalability.

- Lead reporting (in partnership with BI) and mechanisms to communicate to director and VP-level leadership and key business partners on performance and strategic initiatives.

This is a unique opportunity to get involved with a rapidly developing Amazon business and make a wide-reaching impact.

- Advanced degree in business, marketing or advertising.

- Experience delivering projects across multiple countries/regions.

- Media agency experience or in-house agency experience

- Are self-motivated and flexible in dynamic working environments

- Intense bias for action in a fast-paced, sometimes ambiguous environment

- Outstanding oral, written, and presentation skills

- Experience in advertising operations or media planning

- Understanding of creative development process and media planning

- Good knowledge of working with influencer focused creative

- Are highly detail-oriented, have excellent organizational skills, and ability to multi-task