Marketing Manager - Canale Ho.Re.Ca GENOVA

Marketing Manager - Canale Ho.Re.Ca
Genova
Liguria, GENOVA

Our client is an important company operating in the FMCG industry based in Genoa. In order to enforce the HQ Marketing Team, we are looking for a Marketing Manager.

**Posizione:**:This person will be a key member of the marketing team, reporting directly to the Marketing Director and will be in charge for turbo-charging the growth of the business and building a strong and consistent digital presence for the brand.

The main tasks are:

- Develop and create a strong brand identity and a strong presence on ho. re. ca channel;

- Maximise revenue and return on direct channels, planning and optimizing campaigns and analysing results;

- Drive the E-Commerce and digital presence of the brand, managing and continuously optimizing all the e-commerce and digital properties;

- Analyse local e-Retail Market Size and Key Players, actively scouting for new e-commerce opportunities (pure players, flash sales, new channels etc.

);

- Manage Amazon and other Key retailers / marketplaces, monitoring sales prices and content on their properties and proposing and implementing necessary support campaigns;

- Develop and execute marketing plans that optimise sell-in/sell-out, including NPD development;

- Define Product Assortment & Bundling, Visual Merchandising and Promotions Guidelines, making sure the Brand assortment is perfectly aligned with the specific platform's needs and best practices;

- Partner with the Sales Team to support and coordinate other customer e-commerce presence;

- Manage logistic needs & specificities (with Supply Chain) and Ensure product availability (no Out Of Stock);

- Partner with the Marketing and R&D team to develop in the mid/long term new customer propositions, such as (but not limited to): subscription-based offers, limited editions, e-commerce-only dedicated products.

**Requisiti:**:Requirements:

- Strong experience in food&beverage marketing with a strong focus on food service channel;

- Strong experience in e-commerce environment, digital marketing and/or online retail propositions;

- Experience in Direct-to-Consumer digital proposition and/or Subscription-based digital businesses is a plus;

- Experience in a fast-paced start up / entrepreneurial environment is a plus;

- Ability to turn analysis into the development and deployment of actionable solutions;

- Strong project management skills;

- Entrepreneurial mind-set able to constantly propose new ideas and to embrace a continuous test & learn mindset;

- Analytical skills and demonstrated data driven approach;

- Work with a spirit of enthusiasm, teamwork, cooperation;

- Fluent English, French and/or German a plus.

**Altre informazioni:**:The person will be based in Genoa