Marketing Manager - Cybersecurity/Fraud Bardi

Marketing Manager - Cybersecurity/Fraud
Bardi
Emilia Romagna, Bardi

Cleafy is a SaaS company, a team of fraud hunters, cybersecurity experts, data scientists, and software engineers that since 2014 share the same dream: make technology a safer place. Every day, we work side by side with our customers to help them safely navigate digital opportunities while growing their business. Cleafy has recently secured a €10 million Series A capital raise from United Ventures to fund its international expansion. Requirements The Marketing Manager will play a critical role in developing and executing Cleafy's marketing strategies to generate awareness, engage target accounts, and drive revenue growth. This role will oversee all marketing activities, including content creation, digital marketing, event management, and collaboration with sales teams to ensure alignment and success. Key Responsibilities: Develop and implement a comprehensive marketing strategy aligned with Cleafy's business goals and objectives. Lead the execution of account-based marketing (ABM) campaigns targeting tier 1 and tier 2 banks in new geographies. Oversee the creation and distribution of high-quality content, including whitepapers, case studies, blog posts, and webinars. Oversee digital marketing efforts, including email campaigns, social media, PPC advertising, and SEO. Monitor and analyze digital marketing metrics to optimize campaigns and improve performance. Plan and execute webinars, virtual events, and in-person conferences to engage key decision-makers within target accounts. Work closely with sales teams to align marketing efforts with sales objectives and support lead generation and nurturing, and implement feedback loops with sales teams to continuously improve marketing strategies and lead quality. Track, measure, and report on the effectiveness of marketing campaigns and activities, analyzing key performance indicators (KPIs) and ROI. Identify opportunities for optimization and implement data-driven improvements to marketing strategies. Who you are: Bachelor's degree in Marketing, Business, or a related field. 8 years of experience in B2B marketing, preferably in the enterprise software or technology sector. Proven track record of developing and executing successful account-based marketing (ABM) campaigns. Strong content creation and digital marketing skills, with experience managing email, social media, and PPC campaigns. Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously. Strong analytical skills and experience with marketing analytics tools (e. g. , Google Analytics, HubSpot, Salesforce). Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Experience in the online fraud management or cybersecurity industry is a plus. Benefits: Hybrid or remote job. You choose Attractive packages based on skills and experience. International environment with significant challenges to be met every day. Personalized support to accelerate your professional growth. Latest technologies and being encouraged to bring your flair to the role. Working at Cleafy means being part of a group of people that support, respect, and inspire one another, no matter what. That's why we have been certified by Great Place to Work (find our page on bit. ly / BestWorkplace-Cleafy). We are literally changing the status quo in fighting online fraud, and we need great people for that. Do you have what it takes to be part of the Cleafy family? Cleafy is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Our company is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Cleafy are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, age, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. J-18808-Ljbffr