Marketing Manager Bardi

Marketing Manager
Bardi
Emilia Romagna, Bardi

Changing lives. Building Careers. Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4, 000 of us are challenging what's possible and making headway to help improve outcomes. 1. RESPONSIBILITIESMain responsibilities in the role are:Strategic marketingAdapt and execute tailored plans for product strategy, budget, pricing, and behavior based marketing plansDevelop country tactics based on the EMEA Franchise strategies. Conduct local market analysis, competitive intelligence, and conversion projectsAssess/ Filter/ share local business development opportunitiesCo-development/ adaptation of Cost-medico model/ Evidence generation. Deployment of Country health economic outcome storyDriving Challenger Marketing methodology for the countryNPI/ Lifecycle managementExecute collection of local VoC/market insightsExecute KOL engagement when neededProvide input on NPIs and lifecycle management specific to countryExecute NPIs & discontinuation plansDefine reimbursement strategies/ needs within each countryIdentify country market access needsCommercial Support and ExecutionMarket expertise of the countrySupport sales team and commercial partners through field visits to key customersAccount targeting based on the country tacticsProvide input on regional financial plansManage local OpEx budgetsKey inputs on revenue targets/ country with KPIsProvide product and technical support to the fieldContribute to bids & tender managementMed Eduction and Sales EducationProvide input on training topics and frequencyOversee material translations and deploymentDefine country OpEx budget & local programs for MedEdEngage country KOLs & networksOwnership of MedEd (national & resident programs) & compliance processSales education in-country trainings according to SalesEd plans2. AUTHORITIESAuthorities are related to local budget management and leadership on local eventsQUALIFICATIONS / EXPERIENCE & INTERPERSONAL SKILLS LANGUAGERelevant educational background (MBA in Marketing, Management, Economics, etc. )Excellent communication and presentation skillsFinancial acumen and Excel proficiencyBusiness acumen and advanced analytical skillsMarketing qualifications (preferred)The ability and commitment to travel with some nights away from homeThe desire to succeed and progress within the organizationTYPE AND NUMBER OF YEARS OF EXPERIENCEMinimum of 4 years successful sales experience in medical devicesMinimum of two years successful sales management experience (preferred)Minimum of two years marketing experience with demonstrable product management success (essential)4. BUSINESS TRAVELAvailability to travel locally and internationally for Business reasons may be required up to 50% of the time. REMARK:The duties listed above are not intended to be exhaustive and are displaying the main responsibilities of the role. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description is subject to change by the employer as the needs of the employer and requirements of the job change. Job ID: JR-2156Job Area: Prod/Brand Mgmt - Pre-24Function: GeneralIndustry: Healthcare/Medical