Marketing Manager Diagnostics (F/M/X) Bardi

Marketing Manager Diagnostics (F/M/X)
Bardi
Emilia Romagna, Bardi

We're looking for a Marketing Manager in Diagnostics to help us boost the company to the next level. We want you for your tenacity and results-oriented. You're hard-working, motivated to make a big impact, and you persevere until the job is done. Initiative and growth mindset. You often come up with ingenious ways to reach your goals. In addition, you're constantly analyzing the market to implement new ideas and opportunities. As leader of the marketing team, you contribute to the implementation of the strategy, development, and objectives of the organization. Identify the main market trends and opportunities Transform these trends into actions and products in accordance with the global strategy Live the concept of responsibility for key accounts Organize the content of conferences and fairs of the segment, monitoring the objectives established for each of them. Regularly visit the EMEA headquarters Manage market analysis General marketing plan (includes Market analysis, SWOT analysis, competitor reports, Market trends, main trends, competitor analysis, etc. ) Medium and long-term market plan (3-5 years) Manage constant analysis of competitors Provide information from the field of operations (sales, services) in order to obtain the most accurate portrait of the state of the market Divide and organize customer groups (segmentation, classification) Manage global marketing activities Function as an expert in the local market / BU under his responsibility Actively participate in contact with BS to participate in the global design of marketing activities Organize contacts with those who have a vote within the global management of the product (BU/BS) Manage the local results of the global marketing proposal (two-way) Manage planning and organization with a view to innovation and cyclical processes (launch / retirement) Coordinate product launch phases Assure all documentations for tender are fulfilled Coordinate with Regulatory Affairs (RA) prior approvals for any local use Manage deadlines and priorities Develop a marketing proposal by taking corrective actions (process monitoring) Manage Sales support Engage Key opinion leaders (KOL) Create events within the local market (Campaign Management - CRM) Lead Management – CRM Act as a technical expert in Sales functions Manage resources to achieve the highest degree of technical expertise available (e. g. clinical, application, marketing) Be accountable for the technical and scientific documentation submitted during the tender process Marketing department management Manage resources and employees, establish objectives (e. g.commissions/reviews, salary plans and bonuses, make estimates for marketing staff, approve expenses for the marketing organization) Implement marketing processes in accordance with the OTC Ensure employees are properly supported, trained, and evaluated, and keep the marketing team motivated Manage and ensure the progress and quality of work Lead and be part of work teams Locally manage the product, price, solutions, and its situation In this role you will: Be the person responsible for managing the portfolio of products of the business unit Drive activities to Engage Key Opinion Leaders (KOLs) and Key customers; Be responsible for the marketing resources of the area, activities and the relative budgets and delivering the expected return of investment (ROI) Manage the life cycle of the products under your responsibility Responsible for optimizing clinical study resources in accordance with the strategy of the products under your responsibility. Job requirements University Degree or equivalent, MBA desirable General professional experience: At least 10 years in marketing functions At least 5 years of experience in the IVD industry 3-5 years in people management Direct experience in Hematology and/or Haemostasis are a plus Professional experience for the position: Commercial experience Experience in sales processes (OGP; CRM, Sales Funnel) Product knowledge (Expert) Project management Familiar with P&L Decision making taking into account the client What's in it for you? One of our biggest goals as a company is the health and well-being of our employees. And so, we offer the following: Mobile working Flexible time and work-life-balance Ticket restaurant Canteen Campus training platform for the growth of your knowledge and skills #J-18808-Ljbffr