Marketing Manager Milano

Marketing Manager
Milano
Lombardia, Milano

Leica Biosystems' mission of "Advancing Cancer Diagnostics, Improving Lives" is at the heart of our corporate culture.

We're a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis.

Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence.

Our associates know that every moment matters when it comes to cancer diagnostics.

When you come to work, you're helping develop solutions that enable accurate diagnoses to turn anxiety into answers.

Join our diverse, global team of talented people, and be inspired to grow every day. _

- Leica Biosystems is proud to work alongside a community of six fellow Diagnostics Companies at Danaher.

Together, we're working at the pace of change to improve patient lives with diagnostic tools that address the world's biggest health challenges. _

The Marketing Manager for Leica Biosystems is responsible for **achieving the EMEA Marketing revenue goals** by working in collaboration with the Country Director and the Commercial team to execute the Marketing Strategy and plan in the Region, executing country-level marketing initiatives and promotional tools that meet customer requirements, as well as marketing and business targets.

This position is part of the Global Marketing Function, and this role is **located in Italy and will be a Remote position.

** At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives.

You will be a part of the EMEA Regional Marketing Team and report to the Senior EMEA Marketing Manager responsible for the regional marketing strategy linked to the regional priorities.

If you thrive in a dynamic, multifunctional environment and want to work to build a world-class marketing organization—read on.

In this role, you will have the opportunity to:

- ** Develop and implement country marketing programs (campaigns, virtual events, trade shows, symposiums) promoting the LBS product portfolio** to new and existing customers

- Responsible for adapting global/regional campaigns and programs for execution in the country to effectively drive demand generation

- Identify and participate in external events (i. e. , customer symposiums, user group meetings) to drive customer engagement

- Gather and communicates market and customer insights, increase market visibility and analyze country market segmentation and market share (i. e. , Mekko)

- Analyze and report marketing programs efficiency and adjust strategy and tactics to increase effectiveness

- Manages opportunity funnel for digital leads and monitors win/loss; follows standard work and drives countermeasures to ensure high conversion rates

- Execution of Launch Excellence Standard Work to drive impactful launches and deliver incremental revenue, Define, monitor and countermeasure leading and lagging launch KPI's, Provide country level pre-work input in product launches.

Manage product launch activities and forecasts

The essential requirements of the job include:

- Bachelor's Degree in Science, Business, Marketing or relevant experience in a related field

- Experience in **Marketing, development of marketing campaigns

- Experience in marketing tools (i. e. , Salesforce, Pardot)

- Must be able to** travel up to 30% of time

- It would be a plus if you also possess **previous experience in the healthcare sector

- At Leica Biosystems we believe in designing a better, more sustainable workforce.

We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement.

This position is eligible for a remote work arrangement in which you can work remotely from your home.

Additional information about this remote work arrangement will be provided by your interview team.

Explore the flexibility and challenge that working for Leica Biosystems can provide. _ _

Li-Remote

When you join us, you'll also be joining Danaher's global organization, where 80, 000 people wake up every day determined to help our customers win.

As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful **Danaher Business System** tools and the stability of a tested organization.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.

Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you've ever wondered what's within you, there's no better time to find out.