Marketing Manager - Italy
At Storytel we believe that powerful stories add an extra dimension to life. Storytel is one of the world's leading audiobook and ebook streaming services and we offer unlimited listening to consumers in 25+ markets. Our vision is to make the world a more empathetic place with great stories to be shared and enjoyed by anyone, anywhere, anytime. We are now looking for a Marketing Manager for the Italian Market.
The role and team
In this role, you will be responsible for planning and executing all marketing activities for Storytel Italy, ensuring they align with both short-term and long-term goals, including customer acquisition targets.
Working in collaboration with our central marketing team and Italian Country Manager, you will identify new opportunities for growth and brand loyalty. You will also closely cooperate with internal departments such as Content and Partnerships, as well as with external collaborators. The role includes both strategic and operational elements and you need to be the "Swiss army knife" for marketing. The role is based in Milan and will report to the Italian Country Manager.
Responsibilities
Define and manage a yearly marketing plan
Cost control and follow-up on the marketing budget
Contribute with local expertise in Italy strategy work
Plan, manage and execute marketing projects and campaigns for e. g. category building and stories
Conduct after-action reviews & share learnings
Cooperate with external collaborators around e. g. social media management, press office, influencers and partnerships
Manage online campaigns and some asset creation
Support and collaborate with central marketing teams to optimise performance marketing, SEO, A/B testing, CLM etc.
About you
To be successful in this role, we believe that you have/are:
Solid experience in a similar position
Fluent in Italian and English, both written and spoken
Experience from creatively setting up offline and online campaigns with a big impact in relation to input
Experience from B2C, ideally digital subscription service
Experience working with partnerships and influencers
Experience working with project management
Commercial mindset and a can-do attitude
A team player that thrives in new challenges and ever-changing circumstances
To thrive in this role, we believe you are not afraid to take initiative and act on opportunities and potential to improve. Furthermore, you have a growth mindset, extensive experience in a digital environment and data-driven decision-making.
What we offer
Storytel offers a friendly, entrepreneurial and fast-moving work environment where new ideas and creativity are welcomed. We like doing things in new ways and questioning old methods. The Storytel culture - characterized by being welcoming and helpful - is important to us. We don't believe in hierarchy and micromanagement, we highly believe in giving responsibility and having people grow alongside it.
Does this sound like you? If you feel like Storytel is a place where you could thrive, submit your application by answering the questions below and attaching your CV or LinkedIn profile. You don't need to send us a cover letter. We're processing the applications continuously so don't wait to submit your application.
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