Marketing Manager Italy CERNUSCO SUL NAVIGLIO

Marketing Manager Italy
Cernusco sul Naviglio
Lombardia, CERNUSCO SUL NAVIGLIO

Hydro Extrusions is a world-leading aluminium extrusion business counting around 100 production sites in 40 countries and employing 20, 000 people. Through our unique combination of local expertise, global network, andunmatched R&D capabilities, we can offer everything from standard profiles, to advanced development andmanufacturing for most industries.

Since 1905, Hydro has turned natural resources into valuable products for people and businesses with focus on asafe and good workplace for our 30, 000 employees in more than 140 locations.

Hydro is committed to leading the way in shaping a sustainable future and in doing so, creating more viable societiesby developing natural resources into products and solutions in innovative and efficient ways to industries that matter.

**Responsibilities**:

- Accountable for recommending a clear and differentiating brands positioning, setting the consumer and professional target consistent with the global overall strategy.

- Manage key brands proposition, product and local channel strategies to effectively reach and connect with professional (architects, engineers, building influencers) and consumer targets.

- Develop, implement and oversee marketing strategies and campaigns to strengthen the multi-brand market presence, followed by proper online and offline activation.

- Create and manage a Marketing Calendar based on product launches, initiatives and network strategies.

- Cooperate effectively with Sales and PreSales Teams on brand engagement initiatives.

- Measure the performance of marketing campaigns based on Key Performance Indicators (KPI's).

- Work with SU Director and Finance Manager to set annual brand planning process & marketing Budget.

- Work collaboratively with Central R&D and Innovation to lead development of and recommend a category innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces.

- Identify gaps in marketplace understanding and analyses to fill these gaps.

- Build comprehensive Pricing recommendations and propose efficient commercial plans to achieve desired P&L outcomes.

- Manage pricing audits to evaluate opportunities to extract maximum value from the market.

- Lead team to develop multi lane innovation propositions and use experience and market knowledge to prioritize ideas.

- Celebrates Diversity, Inclusion and Belonging and incorporates into team development and engagement.

**Requirements**:

- Master's Degree in Marketing, Management or equivalent.

- 10+ years of equivalent marketing and communication experience.

- 30% travel required.

- Has worked on a global business environment with direct responsibility on local market units.

- Experience working closely with/managing Suppliers and Customers.

- Fluency in English (mandatory).

Diversity improves our ability to act in accordance with The Hydro Way.

**About the job and your team**:

**You will work on**:

**What we offer you**:

**Your qualifications and skills**:

**You would also ideally have**:

**Your potential future opportunities**: