Marketing Manager Italy
Join Electrolux Professional Group - as
MARKETING MANAGER ITALY
ABOUT THE JOB
We are looking for a Marketing Manager Italy, with an operative role in Trade marketing activities, to join the Italian sales company based in Pordenone (Italy) and report to the Marketing and Business Development Director Italy.
The role involves both operational and managerial responsibilities.
ABOUT YOU
- Master's degree in marketing, communication or a related discipline
- At least 7 years of professional experience in B2B marketing, in an international environment
- Ability to move seamlessly from operative to strategic tasks
- Excellent intercultural communication skills
- Fluent in Italian and English
- Outstanding organisational skills
- Leadership and strong cross-collaborating mindset
- Digital proficiency, experience with Salesforce will be a plus
- Strong KPI achievement focus
- Unquestionable ethics and integrity, open to diversity and inclusion
- A strong team player
- Innovative and curious
ABOUT YOUR TASKS
As Marketing Manager of a sales company (Italy), your main responsibilities are:
- Develop and execute local marketing plans according to sales priorities
- Implement data-driven marketing projects across multiple channels and segments to drive revenue growth and optimise spend, managing substantial budgets to maximise ROI
- Drive connections among local marketing functions: trade, live communication, digital communication, CRM activities, within a team of 6-7 resources reporting to you
- Lead the Chef Academy team (consultants) in Italy
- Closely collaborate with multiple stakeholders:
- country organisation
- global brand marketing
- marketing heads and teams from different Business Areas: Food Service Europe, Laundry, Coffee/Beverage/Food Prep
- business sector partners and ambassadors
- Support sales area managers and key account sales managers on content creation and sales collateral to enable business growth
- Foster a culture of teamwork within a dynamic environment that supports everyone's success
In your daily job, you also manage and execute local (Italy) Trade Marketing activities for some brands of our portfolio:
- Create pricelists, keep up-to-date all pricelist tools (app, pdf, etc)
- Create or adapt targeted marketing materials, technical sheets, brochures and promotions for dealers
- Implement POS materials ensuring optimal representation for brands, and visibility for dealers
- Support the dealer network with local trade shows, conferences, demos and other events
- Execute product launches communication and 360 journey assets
- Prepare and deliver training programs to dealers, in collaboration with the sales and business development organisation
- Monitor KPI to share insights and propose new initiatives
ABOUT YOU
- Master's degree in marketing, communication or a related discipline
- At least 7 years of professional experience in B2B marketing, in an international environment
- Ability to move seamlessly from operative to strategic tasks
- Excellent intercultural communication skills
- Fluent in Italian and English
- Outstanding organisational skills
- Leadership and strong cross-collaborating mindset
- Digital proficiency, experience with Salesforce will be a plus
- Strong KPI achievement focus
- Unquestionable ethics and integrity, open to diversity and inclusion
- A strong team player Innovative and curious
-
REQUIRED COMPETENCES
- Customer Obsessed - you are focused on delivering value to the customers, both internal and external
- Trustworthy - you are accountable and deliver on your commitments. You welcome healthy debates and honest conversations. You are honest - especially about your mistakes and learn from your setbacks. You collaborate and enable others to deliver.
- Bold - You take action to deliver better outcome. You seek diversity and inclusion by actively pursuing diverse perspectives and creating an inclusive environment. You bring new ideas to the table and take risks with confidence, supporting courageous decision-making that inspires progress and growth.
- Sustainable - You consider the growth and development of our people to be as important as preserving our environment and take decisions that reflect our effort to build a better future. You always act ethically.
ABOUT OUR BENEFITS:
- Fair compensation and benefits package in line with the market
- Flexible hybrid workplaces that include remote and in-office roles
- Room to express your potential, develop and strengthen your competences
- Continuous learning opportunities
- Diversified, multi-cultural environment
**About the Electrolux Professional Group
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