Marketing Manager Oncology Milano

Marketing Manager Oncology
Milano
Lombardia, Milano

Overview:

To ensure strong commercial performance by representing the voice of the country in Regional marketing activities, localising brand strategy, tactical plans and materials and delivering against the tactical plan.

An increased focus on digital engagement, with the objective of maximising sales and profit potential for each product.

**Responsibilities**:

**Key Responsibilities**:

- Reporting into the Cluster Marketing Lead

- Support regional Marketing/Product Managers to develop effective regional brand strategy to ensure it meets the needs of the local market

- Produce and monitor the implementation of strategic brand/marketing plans in line with regional strategies, ensuring that stated objectives are met on schedule and within approved budgets

- Working with Launch Excellence colleagues, develop cross-functionally aligned launch plans for new products, new indications, line extensions and formulations

- Collaborate with local Medical Affairs and Patient Journey Managers to gain field insights, incorporating these into the localisation strategy and feeding market insight to regional

- Develop and coordinate the execution of local tactical plans, including budgeting and liaising with agencies where required

- Develop sales forecasts for each individual product within the franchise

- Gather continuous intelligence on each product's performance, competitors and customer attitudes, proposing appropriate actions as the market environment for a product change

- In conjunction with Sales, Payer Value & Patient Access, Corporate Affairs, Medical Research, Supply Chain, Medical Affairs, Medical Information and Legal departments, identify, initiate and monitor projects concerning products and disease areas

- Where required, translate and/or tailor centrally developed key messages and promotional materials for face to face and digital channels and continuously appraise the material's effectiveness and adherence to local regulations

- Lead the selection and management and training of agencies, providing specific marketing information on therapeutic areas/products as required for training courses and agency briefs

- Assist in the successful planning, attend and support both local and international symposia

- Engage with key customers through regular field contact, especially focusing on relationships with key opinion leaders

- To be fully conversant with all sales databases and market research tools available

- To proactively maintain and update market knowledge regarding both competitors and payers

- Maintain full accountability for the correct and effective management of all budgets associated with your product/products

- Manage the co-promotion or co-marketing of products where appropriate

- To be aware of Kyowa Kirin Group Code of Conduct and associated policies and procedures and other applicable laws, codes and regulations.

- Comply with the Kyowa Kirin competences, in terms of expected values and behaviours, in addition to Kyowa Kirin policies, procedures and guidelines.

Qualifications:

**Position Requirements

- Significant professional experience in Marketing/brand management of a pharmaceutical company (preferred) of at least 3 to 5 years.

- Experience working in a matrix environment.

Preferably both big and mid-sized pharmaceutical companies experience.

- Knowledge of relevant therapeutic areas.

Oncology background preferred.

- Digital Marketing/New Channels knowledge.

- Successful launch and commercial experience.

- Excellent local and English language skills

**Physical Requirements**:

- Must hold valid driving license type B

- Regional, National and International travel including time away from home

Key Competencies specific to the role (what traits or capabilities must they have in order to succeed, examples include presentation skills, attention to detail, capability to influence and negotiate)

- Commitment to Life, Integrity, Teamwork and Innovation.

- Strong and proven project management skills

- Excellent interpersonal skills, with the ability to communicate at all levels within internal departments and external agencies.

- Management skills, ensuring that work is produced to agreed deadlines and high standard.

- Good analytical skills able to draw conclusions from data, management information and trends.

- Strong team player, with the ability to manage and prioritise own work and be autonomous.

- Innovative and able to think open and broadly to seize opportunities to enhance customer/patient experience.

- IT Tools and Database Management System

- Patient and customer focused

- Self-motivation with high degree of initiative

- Flexibility and personal accountability

- Problem solving

- Drive for results