Marketing Manager Sh Sesto San Giovanni

Marketing Manager Sh
Sesto San Giovanni
Lombardia, Sesto San Giovanni

Head of Marketing, Italy Department Structural Heart, Sales and Marketing

Reporting relationship General Manager Structural Heart, Italy

Essential job Responsibilities

Primary Objectives:

- Member of the regional leadership team.

- Design and lead high-performance regional marketing and market development organization by hiring, training, coaching and mentoring direct reports.

- Communicate the regional marketing and market development vision, strategy and targets by facilitating collaboration to reach business targets.

- Develop local heart failure user communities in a way which can be scaled to other parts of the region.

- Mentor country sales management on business strategy, organizational design, team strategy and talent selection.

- Contribute to development of commercial strategies applicable to EMEA.

- Collaborate and advise on regional commercial excellence programs.

- Develop regional go-to-market strategies for new therapies and oversee the execution of marketing and training.

Top Responsibilities:

- Participate in quarterly LBE and strategic planning exercises.

- Collaborate with country sales management to execute strategic programs and best practice sharing for effective market development and new product introductions.

- Continuously update product and clinical knowledge, resources, and competitor activities to ensure effective product placement and to gain competitive advantage.

- Understand market dynamics as relates to public health and the economic environment.

- Lead the capture and analysis of market share data at a regional, country and account level.

- Mentor product and country managers to ensure optimal campaign execution and implementation.

- Manage agencies to develop specialist literature and ensure adaptation to local market needs.

- Oversee product launches and product specific trainings including internal and external presentations in hospitals and at workshops.

- Create a regional marketing and market development plan including product-forecasts, business-reports and provide relevant business insights from data.

- Build strong relationships with regional and national thought leaders.

- Manage Abbott's regional congresses presence, workshops and scientific events.

- Lead regional strategy for digital customer outreach.

- Partner with in EMEA Marketing, Health Economics and Reimbursement, Medical Affairs, and Finance.

Knowledge & Skills

- Medical Device industry and market trends knowledge

- Business Planning and project planning

- Analytical, creative and operational marketing skills

- Understanding Cardiac therapies

- Understanding of European sales environment and local market conditions Required competencies

- Leading through vision and values

- Ability to interface with key customers and opinion leaders

- Communication and influencing skills

- Results and performance driven

- Creative thinking and change management

- People Management and coaching skills

Educational requirements

- University Degree Experience

- Minimum 10 years related sales and marketing experience.

- Medical devices industry

- Multinational companies experience

Specific requirements

Location Milan/Rome Level