Marketing Media Manager
Puig is a major player in the worldwide fashion and beauty industry.
We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness.
Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
The Opportunity What you'll get to do Media Campaign Management & Contact with Media Stakeholders Ensure a cohesive local advertising message for the Puig brands portfolio in line with media guidelines and key business goals.
Implement Puig media campaigns assuring the most efficient media mix and visibility levels according to the defined media strategy/brand objectives.
Brand media assets management in line with the brand guidelines and considering local specific needs & ad hoc integrations.
Build long-term relationships with media stakeholders to promote our brand and develop strong partnerships ensuring the best deals.
Establish collaborative relationships with EMEA and Global Internal stakeholders to share local best practices and advocate for local empowerment, by building trust.
Media Agency Partnership Coordinate the Media Agency for the campaign set ups and challenge them on improving KPIs.
Challenge them to work on innovation and wow initiatives to increase local relevance and generate impact on consumers.
Control the media budget allocation, ensuring cost-effectiveness and the correct investments accounting (Purchase Orders and Invoicing cycle).
Media monitor and follow up Review target KPI's and campaign strategies according to audiences and channels evolutions/trends.
Closely monitor ad campaigns on all media placements using corporate tools.
Suggest and initiate alternatives plans to improve/correct ongoing campaigns, optimizing performances.
Regularly report advertising campaign results (including revenues and costs) and manage analysis to be shared with our global stakeholders.
Contributing to the roll-out of MMM & Auditing studies & International Brand Insights projects.
Strategic competition analysis especially on digital considering the automatic under-tracking.
Digital marketing Coordination of all brand website localizations.
Speed up the glocal CRM strategy in full synergy with the brands (specific focus on niche portfolio).
We'd love to meet you if you have Requirements: Education: Maesters Degree or equivalent Languages: English and Italian are a must Competencies: Strong communication skills Efficient knowledge in the use of Excel and PowerPoint tools Deadline-oriented Strong teamwork skill People Management skill #J-18808-Ljbffr
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