Marketing Operations Manager, Us Montà

Marketing Operations Manager, Us
Montà
Piemonte, Montà

As part of the WHSL Marketing team, this role will develop and execute account-specific marketing programs across multiple consumer categories such as lifestyle, outdoors and skate.

You will work cross-functionally to align product priorities with marketing support through GTM touchpoints.

Your passion for collaboration, as well as a consumer-first mindset will impactfully bring our stories to life in the marketplace.

Join the Vans Family is the original action sports footwear company, rooted in authenticity and creativity.

Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture.

We are constantly inspired by the creative voyagers within our company and community.

For them, creativity is about the journey, not just the output.

Our mission is to empower everyone to use creativity to discover themselves.

Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do.

We are driven by our five values: We have – also referred to as the "Van Doren Spirit".

We are relentlessly about our consumers and the world around us.

We are and wholeheartedly believe the most "Off the Wall" thing you can do is be yourself.

We are driven by a spirit of INGENUITY.

And we are passionate about local COMMUNITIES.

And most of all, we are a family that has fun together.

At Vans, we empower creative exploration and inspire youth culture through a commitment to inclusivity.

We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people.

We work hard across a multitude of initiatives to bring the Van Doren Spirit to life.

We live for what we do.

How You Will Make a Difference Lead the account marketing team focused on supporting the entire wholesale distribution.

Tight integration within the team and across sales must result in the creation of a fresh and transformative account marketing planning process.

Leads regional WHSL approach to product marketing by consumer category.

In close partnership with the regional Merchandising and Brand Marketing teams, the SR Manager, Account Marketing will create and present marketing plans that leverage regional input, and maximize full regional distribution (including CA).

The SR Manager, Account Marketing will then directly implement those plans in the region.

Cross-functionally, you will collaborate with regional Merch, Sales & Brand Marketing (amongst others) through seasonal GTM milestones.

Build and manage account-specific budgets in order to plan, execute, measure and analyze marketing strategies properly.

Establish, foster & grow strong relationships with external Wholesale accounts and internal functions across all levels.

Lead all marketing plans with a consumer-first mindset, remaining relevant with cultural trends, traveling the market and developing an understanding of account-specific target consumers.

Think creatively and proactively to find marketing solutions in a frequently evolving marketplace.

Build brand affinity by driving execution and visibility of Vans marketing initiatives throughout the US Wholesale environment.

Effective collaboration and communication with internal and external stakeholders to achieve alignment towards a common goal.

Free To Be, As a mission-led, performance-driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity.

We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success Years of Related Professional Experience: 5-7 years

Educational Position Requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

Ability to work in an open environment with cross-functional partners.

Comprehensive understanding of traditional and digital marketing channels, inclusive of on-site, social media, paid media, in-store and experiential.

Self-motivated and have a burning curiosity to innovate, learn and grow.

Strong communicator who is comfortable presenting regularly.

Must be a detail-oriented team player.

Your ability to project-manage, act tactically and problem solve are essential to this role.

The Vans product categories and consumer segmentation as it relates to our Wholesale business.

Introduction to internal cross-functional counterparts and Wholesale account partners.

Timeline of all critical GTM milestones, as well as develop understanding of our marketing calendar.

Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What's in it For You

#J-18808-Ljbffr