Marketing Product Manager Milano

Marketing Product Manager
Milano
Lombardia, Milano

Role Purpose**:

The Marketing Product Manager defines, manages and improves strategy for fixed & convergence customer base, in order to reduce churn rate, increase activity rate and customer value.

He/She will work closely with the big data team with the goal to identify high risk churn customers and manage them with the right offer.

**Behaviours & Competencies**:

- End-to-end management of new concepts, from the idea to the launch of the campaign

- Develop and discuss business cases to support new initiatives

- Customer base analysis in order to identify potential clusters to manage

- Daily monitoring of initiatives with the aim of improving performance

- Attention to market trends and evolution of internal demand (Vodafone customer base) and prospects.

Vision with respect to the evolution of the mobile market with a focus on new trends.

- Focus on commercial performance and compliance with the targets and the P&L of customer base

- Ability to optimize the mix of marketing levers and identify new go to market and go to sales approaches functional to direct commercial performance

**Skills**:

- Strong analytical capability with problem solving skills and commercial background

- Strong negotiation skills with both internal and external parties

- Proven product management skills and hand on experience in implementing new products

- Excellent communication skills and ability to co-ordinate and work with different functions

- Well organized with attention to details.

Ability to manage multiple projects concurrently

**Education & Experience**:

- Master's or Bachelor's Degree in Marketing, Economics or Engineering

- 3-5 years of work experience

- Fluent written and spoken English

**Location**:Milano