Marketing Specialist Torino

Marketing Specialist
Torino
Piemonte, Torino

Join to apply for the Marketing Specialist role at Superga.

BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including Kappa, Robe di Kappa, Jesus Jeans, Superga, K-Way, Sebago, Briko, and Sabelt.

Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products and offers various services to its network, such as research, development, global marketing, and information technology.

About Superga Superga is an iconic footwear brand for sports and leisure time that introduced the innovative rubber vulcanization technology in 1911.

Today, Superga shoes are commonly known as the "People's Shoes of Italy" due to their prestige and reputation.

Who We're Looking For We are looking for a Marketing Specialist to join the BasicNet Group in the headquarter offices in Turin.

The ideal candidate will have a passion for marketing, a strong understanding of market trends, and the ability to develop and execute marketing strategies.

He/she will be responsible for supporting the development and execution of marketing campaigns and communication materials to support the launch of collections, overviewing the Italian market.

Key Responsibilities Develop and execute localized marketing strategies;Plan and manage product launches, ensuring alignment with global strategies while tailoring campaigns to the Italian market;Coordinate digital marketing campaigns, including paid social media, influencer collaborations, and email marketing, to drive engagement and sales;Manage relationships with local media, PR agencies, and influencers to secure press coverage, brand partnerships, and product placements;Support retail and e-commerce initiatives, developing promotional strategies, in-store activations, and online campaigns to boost sales;Manage content creation, including brand guidelines, presentations, selling points, advertising materials, in-store assets, press materials, and e-commerce materials;Analyze market trends, consumer behavior, and competitor activities to identify opportunities and adjust marketing strategies accordingly;Collaborate with sales, distribution teams, and local agents to align marketing efforts with business objectives and drive sell-through;Monitor and report on campaign performance, optimizing strategies based on key metrics and insights;Manage event activations leveraging local opportunities to enhance brand visibility and engagement. Knowledge, Skills and Abilities Required Bachelor's degree in Marketing, Communications, Business, or a related field. Proven experience in marketing, preferably in a similar role (2-3 years);Strong project management skills with the ability to meet deadlines and manage multiple tasks;Excellent knowledge of the English language;Graphic skills (Adobe Creative Suite). Why Join Us BasicNet is committed to creating a supportive and motivating work environment, promoting collaboration and open dialogue, welcoming every voice and idea.

In addition, BasicNet offers opportunities for professional and personal development, providing the resources and tools necessary for growth and success.

Seniority levelAssociate

Employment typeFull-time

Job functionMarketing, Strategy/Planning, and Advertising

IndustriesRetail Apparel and Fashion

#J-18808-Ljbffr