Marketing Specialist
Researches and analyses market trends, competitor products, and other information relevant to the company's marketing objectives. Works together with marketing team to help direct strategy and planning for promotional materials, sales tactics, and other department activities. Collaborates to create and develop new campaigns, advertising copy, and other marketing materials.
Job description
Marketing Specialist Job Duties:
- Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
- Presents findings to marketing teams to help guide the direction and activities of the department
- Collaborates to Develop new marketing strategies and campaigns based on detailed analysis of market forces
- Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
- Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public
- Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign
- Acts as a go-to resource for up-to-date, accurate research and market information
- Tracks and assist in analysing marketing data (campaign results, conversion rates, traffic and other KPIs) to help shape future marketing strategiesmarketing strategy results closely and creates detailed reports with data analysis and other feedback
- Adjusts marketing plans as needed in response to data tracking efforts
- Reports findings and results to upper management and executives
Marketing Specialist Skills and Qualifications:
Bachelor's Degree in Marketing, Business, or a Related Field, Creativity, Innovative, Independent, Self-Starter, Adaptability, Knowledge of Media Channels and Marketing Strategy, Client Relationships, Research, Critical Thinking, Analysis, Leadership, Managerial Skills, Public Speaking, Writing, Interpersonal Communication, Attention to Detail, Organisation, Multi-Tasker, Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc. ).
Job requisition
JR-04746 Marketing specialist (Open)
Primary location
Milan
Additional locations
Time type
Full time
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