Marketing Specialist BOLOGNA

Marketing Specialist
Bologna
Emilia Romagna, BOLOGNA

Campaign Creation and Execution**:

- Align with marketing and sales teams to work cooperatively in developing marketing programs that help meet company objectives for in-region brand awareness and lead generation.

Experience with event planning and execution for B2B solutions

- Align with EMEA marketing team to ensure all campaigns components and materials are created according to plan for accurate, on-time campaign delivery.

Act as "last set of eyes" before a campaign is launched.

- Measure in-region marketing program success, monitor and evaluate progress, provide status updates to stakeholders, and take corrective action as necessary

- Support marketing team testing and analysis of target audience criteria, content, landing pages, forms, etc. , to increase open, click, lead, conversion rates for in-region marketing programs.

- Provide in-region recommendations for ongoing marketing program improvement to drive demand generation.

- Previous experience/understanding of audience segmentation processes

- Strong control process adherence to digital campaigns privacy laws; strictly enforce opt-out procedures

- Monitor and maintain data integrity and follow ongoing data cleansing best practices

- Execute, track, measure, and report on marketing program success - responsible for monthly and quarterly regional marketing report creation to keep management updated on in-region marketing activities

- Work closely with EMEA marketing manager to ensure that digital marketing programs and events are planned and tracked to ensure proper corporate awareness and/or lead capture

- Excellent communication skills

- Follow tight deadlines, organize and prioritize work

- Good interpersonal skills; confidently and professionally interact with teammates and within all levels of the organization

**Experience**:

Required

- 2 year(s): Experience with marketing technologies like Marketo, SalesForce, AdWords, and Google Analytics.

Certifications in these programs are a big plus

- 3 year(s): Successfully executing, tracking, and reporting of multi-channel marketing programs

- 3 year(s): Drive leads through targeted, effective marketing programs

- 3 year(s): 3 years marketing experience, preferably with B2B companies