Marketing Specialist Bardi

Marketing Specialist
Bardi
Emilia Romagna, Bardi

EFI Reggiani is looking for a Sr. Marketing Specialist to support the Textile team in playing a hands-on role in the coordination, creation and deployment of marketing campaigns while utilizing best practices to drive continuous improvement for all EFI Reggiani marketing projects.

**Role and responsibilities

- Effectively manage and implement BU marketing plan and reach lead/MQL targets

- Manage budget with monthly updates

- Plan, manage, and execute high-impact go-to-market campaigns to include a mix of demand generation elements such as events, exhibitions, seminars, customer events including logistics, budgeting, internal communications & promotional activities

- Maintain the Textile events calendar

- Manage vendors - including show service providers, printers, shipping companies and caterers to assure timely delivery of quality services within budget (including order entry)

- Provide messaging for EFI Reggiani's products and solutions, and ensure an effective, polished and consistent voice and brand to external audiences through various tools (trade show and events strategy/planning/execution; public relations; advertising; press releases; presentations; collaterals)

- Work closely with the product marketing and product management team in coordinating and implementing product and technology launches

- Manage collateral development with the product management team and outside agency

- Manage sales tools and collateral development with the product management team to clearly differentiate EFI Reggiani solutions including product names, collateral, videos, print samples, customer success stories, award submissions

- Support worldwide Sales and Agents' network

- Interact with internal and cross-functional teams, as well as external customers and key partners and vendors

- Monitor and track results using your strong analytical and reporting expertise.

**Job requirements**:

- Must be able to manage multiple programs and concurrent deadlines with excellent attention to details.

Ability to multi-task is essential

- Self-motivated, organized, proactive, fast learner with strong attention to detail and able to work productively with mínimal supervision in a team environment

- Creative thinker with the ability to develop fresh perceptions that produce positive bottom-line results

- Outstanding communication skills; oral and written

- Strong English communication skills, Italian is an asset

- Skilled across the Microsoft Office suite; Adobe suite knowledge preferred

- Minimum of 5 years of experience effectively managing marketing efforts in a B2B context

- Occasional travel required