Marketing Specialist Ne

Marketing Specialist
Ne
Liguria, Ne

Marketing Specialist**:

GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18, 000 employees in more than 60 countries contribute significantly to GEA's success - come and join them! We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

Why join GEA

**Job information

**Reference Number

JR-0031129

**Job function

Communication & Marketing

**Position type

Full time

**Site

Viale Europa 27, 35015 Galliera Veneta PD

- Your responsibilities and tasks:

We are seeking a detail-oriented and analytical Marketing Specialist to join our dynamic marketing team.

This is an opportunity to propose and develop a renewed approach and working method.

Additionally, this role will support the marketing team with daily activities, including content creation and event organization, providing a great chance to engage with marketing and communication activities in a holistic way.

Key Responsibilities:

- Performance marketing & Analytics:

- Collect and analyze performance data for online and offline marketing campaigns and events, by processing raw data from CRM, website and LinkedIn platform.

- Utilize analytics tools to track and report on campaign effectiveness.

- Update and maintain monthly KPI reports to assess marketing performance.

- Propose improvements for KPI management to ensure alignment with business objectives.

- Performance Improvement:

- Identify low-performing activities and propose actionable improvement strategies.

- Online Tools & Social Media Planning:

- Execute enhancements on online marketing tools and platforms.

- Assist in planning and optimizing social media strategies to drive engagement and conversion.

Your profile and qualifications:

- Bachelor's degree in Marketing, Data Analytics, Business, or a related field.

- Professional proficiency in English (written and verbal).

- Proven experience in marketing data analysis.

- Proficiency in analytics tools (e. g. , Google Analytics, PowerBI).

- Skilled in CRM systems, preferably SAP.

- Strong understanding of digital marketing channels and social media platforms.

- Excellent problem-solving skills and attention to detail.

- Ability to communicate complex data insights in a clear and actionable manner.