Marketing Specialist - Firenze Firenze

Marketing Specialist - Firenze
Firenze
Toscana, Firenze

At The Wise Seeker we are looking for a person to fill a Marketing Specialist position in a large company based in Italy.

- Develop specific marketing actions (inbound, outbound and content marketing).

- Competitor analysis.

- Define the target market and target.

- Study current digital trends.

- Creating digital content in different formats (for subsequent marketing strategies).

- Implement branding techniques to increase brand visualization.

- Administering and managing the website, social networks and content strategies.

- Monitor marketing campaigns and optimize them over time.

- Reporting KPIs, total conversions and total leads generated.

**Requirements**:

- Postgraduate degree or specialized training in digital marketing.

- Familiarity with the content marketing process.

- Be able to generate high quality digital PR.

- Control digital tools: blogs, websites or word search engines, among others.

- Basic knowledge of mark-up languages such as HTML and CSS.

- Analytical capacity to measure and interpret the results obtained in campaigns.

- Communication skills aimed at improving the effectiveness of campaigns.

- Advanced knowledge of graphic tools such as Photoshop or Adobe Illustrator.

**Benefits

- Office hours.

- Hybrid position.

- Permanent contract.

**Salary**: €50, 000. 00 - €112, 000. 00 per year

Work Location: In person