Marketing Specialist (Italy, Spain And Portugal) Milano

Marketing Specialist (Italy, Spain And Portugal)
Milano
Lombardia, Milano

The purpose of this role is t**o lead and activate the marketing strategy, content, programs for Italy, Spain and Portugal.

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**Responsibilities**:

- Leads the marketing strategy, content and activities in Italy, Spain, Portugal region for both Life Sciences and Diagnostics.

- Maximize the activation of new brand and name across multiples channels and events to raise awareness and customer engagement through BTB and BTC

- Formulate regional market sizing, segmentation and targeting strategies, rolling up to inform the global approach

- Proactively engages with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities

- Oversee regional launch planning working with the regional operations team to lead generation and funnel creation

- Oversee regional third-party relationships and sponsorships within the region.

- Responsible for coordinating country marketing events with Solutions Portfolio managers and the Events team.

- Works and aligns with Digital & Communications COE as well the Global Segment leaders to drive customer engagement

- Responsible for the marketing budget and aligning to the annual operating plan through Allocadia.

- Works in a cross functional team that coordinates with Global Segments, PR/Communications as well as new acquisitions to develop and deploy strategic initiatives.

- Builds a KOL strategy for content syndication, publications and webinars.

**Qualifications**:

- Bachelor's degree in the Life Sciences, Diagnostics / Marketing Field

- Fluent in Italian, Spanish and English

- Global and/or Regional Marketing Experience in the Life Sciences or Diagnostic Field

- Experience in working in a multicultural and diverse team

- Diverse and multicultural mindset

- Team player driving collaboration with COE (center of excellence) members and alignment with internal stakeholders.

- Strategic thinker, proactive, innovative and translates decisions into actions

- Seeks opportunities to streamline and improve business operations

- Manages strategy B2B & BTC, knows how to maximize demand creation, pipeline contribution and sales opportunity acceleration through SFDC and other CRM tools

- Experience with demand creation implementation and deployment with marketing and sales

- Ability to co-create strategic plans and influence deployment with marketing & sales teams

- Promotes both diversity and an entrepreneurial mindset across the company

- Customer focused mindset

- Ability to travel across: Italy, Spain and Portugal and other European countries