Marketing Specialist - Value Proposition BOLOGNA

Marketing Specialist - Value Proposition
Bologna
Emilia Romagna, BOLOGNA

Finalità della posizione

Gewiss is looking for a Marketing Specialist - Value Proposition. The candidate will join the Strategic Marketing Department, working closely with business units and international clusters, delivering multiple projects and topics simultaneously with cross-functional and cross-cultural teams.

The candidate will support the Content & Interactive Marketing Manager in developing the Product & Service Value Proposition for the new launches in the Gewiss Roadmap. The main activities will be:

Collaborate with the Innovation Marketing Team in the definition of new concepts (Insight, Benefit, and Reason why).

By leveraging customer/market insights on an agile approach in partnership with internal teams and external suppliers, participate in the definition of the identity cards of the buyer personas (targets).

Tailor the customer journey in compliance with priorities for every market channel and align it with the countries on a practical level.

Support the launch of each new feature/product/service providing full direction and guidance to the Marketing team.

Always partner with business unit departments.

Ensure consistency between communication tools and the Unique Selling Proposition.

Monitor the work in progress creation of touchpoints and the countries' development.

Requisiti

Degree in Business, Economics, Marketing, or related disciplines.

Previous experience (1-2 years), preferably in structured multinational companies.

Knowledge of inbound and outbound marketing approaches and international markets.

Experience working collaboratively with individuals and teams.

English proficiency at least B2 level.

Clear-minded, well-organized in planning, and focused on execution.

Attentive to details and self-motivated with project management skills.

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