Martech Chapter Lead Milano

Martech Chapter Lead
Milano
Lombardia, Milano

Description**:

The Data Management Platform (DMP) Lead is responsible for building a strategic data driven marketing roadmap across Vodafone products and services to drive the acquisition of customer data and uses this data to create engaging customer experiences and maximise value to the business.

The DMP Lead also champions the use of segmented and personalised communications to attain improved customer reach across our products/services. Typically reports to the Chapter Lead.

**Job Responsibility**:

- Subject matter expert on data activation and the tools available to enable this activity;

- Develops strategies for effective audience procurement to identify personalisation opportunities;

- Analyses and optimises the audience profiles for performance across paid and owned media;

- Pivotal in transforming areas of the data lake into actionable traits and segments;

- Works with Squads and Chapters to understand the marketing need and creates segments/audiences within the data management platform accordingly;

- Maps out the various audience/segment destinations.

**Skills**:

Modern Marketing Leadership

Data Flow and Decisioning

Agile

Digital Experience Platforms

Digital Marketing Analytics

Architecture and Design

Digital Marketing Data and Identity

Social and Digital Marketing - Channels, Platforms and Tools

Data Analytics and Insights

Campaign Development and Management

Business and Commercial Acumen

Customer Centricity

Always on Marketing