Media & Digital Manager Bardi

Media & Digital Manager
Bardi
Emilia Romagna, Bardi

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47, 000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE As the Media & Digital Manager, you will lead the development and execution of offline and online media strategies for assigned brands. You will play a pivotal role in shaping the brand's digital presence across touchpoints, driving innovative campaigns, and ensuring alignment with regional and global strategies. Your analytical mindset, strategic thinking, and passion for digital trends will empower the organization to excel in the ever-evolving media landscape.

Steer the offline and online media and advertising strategies for assigned brands, ensuring alignment with overall business objectives. Plan, manage, and execute the direction for digital touchpoints and social media activities. Brief, coordinate, and manage external agencies for planning, approvals, and reporting. Implement and manage digital campaigns and strategies per brand cluster, collaborating with creative agencies to deliver exceptional launch/relaunch campaigns. Analyze own and competitors' digital activities across all relevant touchpoints. Collect and evaluate data from various departments to measure project KPIs and assess the impact of campaigns. Test and roll out new applications and functionalities to stay ahead of digital trends. Translate the current communication strategy into a comprehensive digital and touchpoint strategy, incorporating cutting-edge advancements like generative AI. Collaborate with global and regional teams to implement best-in-class digital executions aligned with EU strategies. Drive organizational upskilling on emerging digital trends and technologies. YOUR SKILLS At least 4 years in a similar role. Strategic Thinking: Align media and advertising strategies with business goals. Media Expertise: Knowledge of offline and online media planning, social media, and digital touchpoints. Campaign Management: Experience in managing and coordinating campaigns with external agencies. Analytical Skills: Ability to measure KPIs, analyze performance, and assess competitor activities. Digital Proficiency: Familiarity with digital marketing tools and emerging trends. Project Management: Strong organizational and coordination skills for cross-functional teamwork. Communication Skills: Effective collaboration with internal teams and external partners. At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

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