Media Effectiveness Specialist, Large Customer Sales (English, Italian) Milano

Media Effectiveness Specialist, Large Customer Sales (English, Italian)
Milano
Lombardia, Milano

Media Effectiveness Specialist, Large Customer Sales (English, Italian)

Corporate Fare

Google

Place

Milan, Metropolitan City of Milan, Italy Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Apply Minimum Qualifications:

Bachelor's degree or equivalent practical experience.

5 years of experience in digital media, sales, marketing, or product roles.

Experience with implementation of Measurement strategy including: Data-Driven Attribution, Marketing Mix Modeling (MMM), Incrementality/Lift, Web Analytics, Online-to-Offline.

Experience with advanced investigative measurement methodologies such as statistical modeling, causal impact.

Experience developing customer relationships to influence measurement strategies.

Ability to communicate fluently in English and Italian to work with customers in Italy.

Preferred Qualifications:

Experience developing customer relationships to support product adoption.

Experience identifying key internal stakeholders to build network and contribute to cross-functional collaboration.

Experience with brand third-party measurement solutions, site analytics, customer relationship management (CRM), and data systems.

Knowledge of Google measurement capabilities across ad and media platforms including Google Ads, Google Marketing Platform and Google Analytics.

Understanding of the digital ad ecosystem and recent privacy changes.

Ability to translate client business needs into product adoption opportunities.

About the Job:

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all.

We are uniquely situated to help shape how companies grow businesses in the digital age.

We advise clients on Google's broad range of marketing solutions to help them connect instantly and seamlessly with their audiences.

In this role, you will use your knowledge of online media combined with your communication skills and investigative abilities which shapes how new and existing businesses grow.

You will use your relationship-building skills, to provide Google-caliber client service, research and market analysis.

You will anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow business.

You will work with them, and set the goal and the strategy for how advertising can reach thousands of users.

You will help advertisers measure the effectiveness of media leveraging different solutions ("Modern Measurement" - umbrella term for Attribution + Incrementality + Marketing Mix Modeling), actioning the insights produced by measurement, to help them achieve their business goals.

Responsibilities:

Consult with advertisers and agency partners to understand their measurement goals and assess how Google measurement products can effectively address their needs.

Develop and activate advanced measurement strategies including incrementality experiments, marketing mix modeling, full funnel measurement, attribution to prove the value of Google advertising to our client's business.

Define and execute Incrementality Experiments In Platform and or measuring causality with available Google Open Source methodologies (e. g. , causal impact).

Drive adoption of high quality Marketing Mix Models (MMMs) with clients in Italy, including improved Google data provision into MMMs and consultation on design and results.

Partner with Sales teams to drive adoption of measurement solutions and consult advertiser stakeholders to apply learnings, insights and recommended actions.

Google is proud to be an equal opportunity and affirmative action employer.

We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.

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