Media Planner Lazio

Media Planner
Roma
Lazio, Lazio

Roma

**Italia

We are looking for a Media Planner to shape and execute effective advertising campaigns.

Your job will be to identify and reach target audiences, as well as evaluate campaign success.

To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams.

Knowledge of market research and a willingness to follow media trends are essential.

Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

**Responsibilities

Allocate budgets and monitor costs

Optimize ad campaigns according to geographic exposure, frequency, time spans and more

Identify target audiences and understand their behavior and habits

Determine the best media outlet mix for our campaigns

Follow media trends of online and offline outlets

**Requirements**:

Familiarity with campaign evaluation metrics and media buying

Working knowledge of analytics tools

An analytical mind with an aptitude for statistics and math

Strong decision-making skills

Excellent communication and teamwork skills