Media Planning Coordinator Lazio

Media Planning Coordinator
Roma
Lazio, Lazio

Position**:

**Mission

Within our Media Planning team based in Rome, we are looking for a Senior Media Planning Coordinator who will be responsible for developing and co-managing the Media & Digital Communication plan in collaboration with Bulgari Local and Central teams.

He/She will support the evolution and implementation of the Global Media Strategy on/off, guaranteeing the best deployment of advertising investments on the different communication channels.

**Main responsibilities

**1.

Media plan execution, implementation, and budget management

- Drive traditional and digital media strategy implementation in the markets by respecting local peculiarities as well as ensuring alignment to the Brand global communication strategy

- Collaborate with Local teams on the development and implementation of media plans across all touchpoints (print, OOH, display, paid social, search, )

- Evaluate and provide feedback to local media campaigns to optimize target definition and performance based on standard KPIs

- Collaborate with media agencies and business partners to ensure media plans and special activations are executed efficiently and meet business needs

- Partner with Marketing & Communication teams to support the amplification of strategic projects and events

- Consolidate Budget Media documents

**2.

Advertising creative implementation

- Partner with Local Teams on creative assets allocation across all channels, ensuring alignment with local business trends and needs

- Manage production coordination and execution of local advertising materials and develop creative solutions in collaboration with creative department and the production agency

**3.

**Reporting, measurement, and intelligence

- Produce clear and compelling presentations and reports to communicate campaign recaps, media plans, budgets, and performance reports

- Develop analysis on marketing campaign results in synergy with other central teams (eg.

Media & Performance Team, Finance, Omnichannel, CRM) to get insights and recommend actionable next steps

- Monitor competitors' strategies in terms of Media investments and communication approaches providing insights on Brand visibility across markets

**Profile**:

**Requirements**:

- Degree in Business Administration, Marketing or Communications

- 5+ years of professional experience in media planning and management (traditional and digital media), preferably within a media agency

- Analytical, data-driven mindset with an excellent understanding of the media landscape, all digital media platforms and KPI measurement

- Experience in dealing with media agencies and external partners

- Support budget knowledge and management

- Ability to work on multiple projects simultaneously in a fast-paced and dynamic environment

- Excellent communication and collaboration skills, with the ability to work cross-functionally

- Fluent in English and Italian (International experience is a plus)