Omni-Shopper Marketing Manager Oc Lazio

Omni-Shopper Marketing Manager Oc
Roma
Lazio, Lazio

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Omni-Shopper Marketing Manager – Oral Care, Italy

You will be reporting directly to the Senior Omni-Shopper Marketing Manager Oral Care, Italy and you will be based in our premises in Rome, Italy. The role is responsible for the development and execution of shopper programs, and go-to-market activities to achieve the brand's short and long term business objectives. Key objectives include championing the shopper marketing capability and ensuring application against category, customer and Colgate brand strategies through the development of shopper insights and programs.

What you will do Full lifecycle campaign management (digital, media, in-store, print)Lead market planning, budget development and implementation to align brand strategies with customer business models. Develop new product/promotion sell-in presentations that fit customer strategies and performance objectives by providing input on category perspective and plans within customer guidelinesStrategize, develop and execute growth driving promotional programs and events, on & off-lineDevelop creative briefs, processes and communication vehiclesDevelop in-store & digital displays, associate education and brand message strategyIdentify brand positioning and brand building activities and turn insight into actions. Analyze and report on market trends and present measurable recommendations to senior management. Key resource to the Sales team sharing best practices that help drive growth and shopper engagement. Collaborate with Media team to develop and execute customer-specific co-op media investments and partnershipsLead customer CRM program activation, including program development, execution and program measurement. Manage creative agency/vendor relationships, budgets, P&L, KPI and post campaign reportingExecute Omni-channel test and learns, including a/b creative, offers; segment targeting, social and mobile platform tactics. Performs other duties as assignedComplies with all policies and standardsRequired Qualifications Bachelor/Master's Degree in Economics, Business Administration, Marketing. At least 4 years of experience in a Commercial or Shopper Marketing roleFluent in Italian and EnglishLocation: Rome office

VISA NOT SPONSORED Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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