Omnichannel Acquisition & Data Analyst Specialist Lazio

Omnichannel Acquisition & Data Analyst Specialist
Roma
Lazio, Lazio

Position**:

**OMNICHANNEL ACQUISITION & DATA ANALYST SPECIALIST

The Omnichannel Acquisition & Data Analyst Specialist will increase website visibility generating qualified traffic to the website.

He/She will maximize client demand capture through synergies with the digital marketing team in a full-funnel marketing approach.

He/She will also oversee the ecommerce funnel and indicate corrective actions to the relevant team to maximize conversion and reach ecommerce target.

**Main Accountabilities

- Execute the traffic acquisition strategy in collaboration with the performance marketing team, digital marketing, CRM and ecommerce team to reach visibility and revenues targets

- Support the manager in the collaboration with central teams for media plan and budget for all acquisition channels to deliver profitable sales through agreed traffic and ROAS targets

- Plan, implement, measure and optimize global demand generation programs across different channels to drive brand awareness and revenue generation.

- Analyzing online customer demand performances and website funnel addressing corrective actions with relevant teams

- Partner with media team, social team, CRM, digital product owners and local markets to optimize campaigns on all channels (SEA, SEO, Affiliate, Display, Retargeting, etc. )

with a full-funnel approach

- Identify and develop new traffic-driving opportunities to increase reach, customer acquisition and conversion

- Collaborate with marketing analytics to inform acquisition campaign strategy including segmentation and targeting, A/B testing and measurement plans

- Develop reports, digital insights and trends to share across the business

- Evaluate Organic Search performance by monitoring SEO KPIs and create weekly, monthly and quarterly reports

- Continuously monitor industry trends, new technologies, consumer behavior, and competitor activity to ensure Bulgari stay at the forefront of digital marketing.

**Profile**:

**Qualifications & Skills**:

- Bachelor or Masters education in relevant field

- 2+ years' experience in working in a Digital marketing team (internal or agency), with proven experience in delivering successful campaigns across performance marketing channels

- Experience with web analytics tool and data driven insights

- Analytical skills, with the ability to build reports and summarize data in meaningful and insightful way for the goals of the business

- Solid understanding of Search Engine Optimization, both on-site (keyword research, content creation and optimization, technical optimization) and off-site (link building)

- Advanced proficiency in SEO tools (such as, Google Search Console, Keyword Planner, Conductor, SEMrush, GA, Google ads or similar tools)

- Highly analytical with the ability to work across data platforms such as Google Analytics (or similar) and Microsoft Excel

- Commercially minded, with a strong focus on business growth with the ability to work towards metrics and targets

- Working knowledge of core performance digital marketing channels including Paid Search, Display, Social, and Affiliate

- Strong analytical skills and demonstrable experience synthesizing data, delivering actionable insights, and making strategic decisions

- A creative, solution-oriented approach: you are hands on and not afraid to roll up your sleeves to get the job done

- Comfortable driving results in a collaborative, fast-paced environment

- Strong collaboration skills across multiple departments and countries - team spirit is important to you and you enjoy working with a diverse, inclusive and international team

- Fluency in Italian & English