Omnichannel Transformation Lead Milano

Omnichannel Transformation Lead
Milano
Lombardia, Milano

Location: Milan

- Contract Type: Permanent, Full time

- About the opportunity

- The main goal is to ensure GTM transformation, delivering the best personalized experience to our customer, implementing the local transformation roadmap, tracking KPI and progress.

- Work with the agile cross functional teams to develop Combined Engagement Journey for our Customer and Stakeholder.

- Lead the Omnichannel transformation across the Marketing team ensuring the adoption of the digital foundations, platform, and in general of the whole digital ecosystem. Work to bring innovation: piloting new go to customer model integrating remote and digital channels with traditional one.

- Enhance customer experience trough data driven omnichannel customer engagement campaigns, deploying Customer 360° view, in order to provide customized interactions.

- Work closely with global team to help the organization in executing Transformational Strategy.

- Key responsibilities

- Work with the cross functional team (Agile) to develop the Combined customer engagement Journey (CE plans, channel mix, Personae/customer journeys, level of Digital Investment by channel)

- Identify and execute the best omnichannel strategy, innovating and testing new channels, identifying, developing and implementing digital initiatives according to the BU's priorities

- Build and orchestrate the customer journey, proposing and developing the right channel mix to digitally amplify contents, also evaluating new channels

- Coordinate & Ensure campaign excellence working and constant optimization of marketing/channel mix based on results

- Analyze the engagement funnel and identify the working areas and actions in order to improve GTM models and delivering the best customer experience

- Partner with Mktg, Medical and CE team to define the omnichannel editorial plan executing content strategies

- Help the organization in adopting a Data Driven Mindset

- About You

- Experience

- 5 years of experience in different contexts

- Skills

- Excellent Omnichannel expertise

- Excellent digital skills

- Strong Analytics skills

- Good communication, influencing and negotiation skills

- Problem solving and conflict resolution skills

- Creative and lateral-thinking

- Good attitude to work in matrix organization

- Agile Way of working knowledge is preferred

- Education

- Digital Marketing, Economics, Communication

- Languages

- Italian and (fluent) English

- Pursue

_progress_. Discover

_extraordinary_.

- Better is possible. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.

- At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Watch our

- ALL IN video

and check out our Diversity Equity and Inclusion actions at

!

- #LI-EUR

- #LI-Hybrid

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.