On Premise Marketing Specialist
RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:
Have a "can-do" attitude and talk about opportunities instead of challenges. Be an active ambassador for the Red Bull brand and product. Responsible for executing and adapting the international consumer marketing guidelines according to the market needs. Driving brand awareness and consumption. Support of the Musketeers and Key Account managers to implement consumer tools and concepts. Peer to national Red Bull Marketing Team (cross departmental collaboration) on consumer marketing, brand and event topics. Develop national consumer activation in On Premise strategy for different accounts, outlets and events. Develop On Premise angle to existing consumer activation initiatives from the Off Premise and brand teams. Collaborate with the national brand team on new products, packaging designs and innovation. Responsible for national consumer event strategy and execution. Be responsible for national event tours toengage consumers; working with agencies in order to find new event formats with creativity and innovation. Implement international events in national territory, setting all the details, controlling budget and analyzing performance. Be a peer to the national sport and event marketing team for the On Premise strategy and execution at national Red Bull branded events. EXPERIENCEYour areas of knowledge and expertisethat matter most for this role:
At least 2+ years of work experience in marketing roles. Event management skills required. Experience in On Premise environment preferred. Self-motivated and able to work independently in a high energy, fast-paced, field-based environment.
Strategic and innovative.
High planning, prioritisation and organisational ability. Strong analytical skills (analyse consumer, sales and customer data).
Excellent communication, negotiation and active listeningBachelor's Degree. Italian native language. Good knowledge of English (spoken and written). Travel 25%WHERE YOU'LL BE BASEDMilanoLombardia, ItalyItalyRed Bull Italy
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