Online Activation Manager Milano

Online Activation Manager
Milano
Lombardia, Milano

The world leader in beauty, L'Oréal is present in 130 countries on five continents.

Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world.

We want to bring beauty to all people.

Our ambition by 2020 is to win over another one billion consumers around the world by creating cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation.

L'Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx.

50% since 2005.

Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L'Oréal.

**Role Mission**:

Co-Responsible to reach the e-sell out for our **E-retail partners through promotional, data insight & multi brand activation plan.

Main focus is also to develop **category management approach, Promotional & Customer activations, category development

**Main activities**:

- **Customer & Promotion Activation****:

- **Negotiates yearly communication opportunities **and visibility space across the e-retailer owned platforms (Home Page, Category Pages, Social, CRM, Pure & Co-AdV Media)

- **Defines & executes multi - brand, category activation & promotional plans with a sell-out approach **for each e-retailer based on the business growth objectives for each e-retailer and in collaboration with e-PMs for the respective brand contributions

- **Proactively maximize sales performances** **through data analysis, web analytics & product / category / brand **visibility across the e-retailer owned platforms (Home Page, Category Pages, Social, CRM)

- Sell Out Reporting accountability shared with eKam

- **Manages creative agencies **to create / adapt digital assets to support the multi brand activation plan online.

For mono brand activations it collaborates with e-PMs in Marketing Teams.

- **Suggests Optimum Merchandising strategy** based on current and forecasted sales objectives, key seasons, website selling data, SKUs volume drivers

- **Data Analysis & Performance**:

- **Monitors e-retail commercial kpis **(sell-out, kpis e-commerce, kpis digital) of executed activations with the objective to drive optimizations and identify best practices

- Helps the key partners to **develop the best strategies and activities **to boost their business online by suggesting **UX/UI, technical and services updates**:

- Contributes in defining the best activities to **develop and exploit CRM strategy and e-retailers' database**:

- **Team Collaboration**:

- **Collaborates with PMs & eKams as their first point of contact**:

- Actively contributes to **upskill marketing and sales team**:

- **Shares experience and best practices **with Tribe members (CDO, and other E-Retail Managers)

**Requirements**:

- Division vision and understanding associated with good product sensitivity

- Strong **digital & data mindset & capabilities or passionate for E-commerce world**:

- Strong **customer and consumer journey **understanding

- **Synthesis capacity**, in order to share information

- Experience in **collaborative work; ability to form strong relationships with various stakeholders

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