Online Business Coordinator PERUGIA

Online Business Coordinator
Perugia
Umbria, PERUGIA

We are seeking a dynamic and experienced Online Business Coordinator to join our team.

You will oversee day-to-day operations and drive growth on Marketplace & eConcession projects.

In addition, your role will encompass a 360° view of online business, involving in-depth analysis of direct eCommerce performance, crafting comprehensive action plans to influence assortments, online merchandising, user experience and website evolution.

Marketplace ManagementAct as the primary point of contact for Marketplace & eConcession partners;Monitor and analyse performance metrics, identify key trends and insights and prepare regular reports to track progress and measure success;Provide actionable recommendations based on data-driven insights to optimize performance and drive sales growth;Collaborate with cross-functional teams to ensure alignment and support for platforms initiatives, including marketing, merchandising and customer care;Coordinate timely product catalog creation and content delivery to partners;In-season management ensuring products online availability, stock and price lists accuracy;Monitor shipping and fulfilment SLAs as well as partners' operations and returns flows;Liase with internal teams and external partners to streamline processes, resolve issues, and ensure seamless integration with overall ecommerce operations by maintaining a high level of service. Online Business OverviewAchieve sales and growth targets by suggesting strategies that will drive traffic and increase customer base and retention;Cooperate with other departments (Digital Marketing, Buying, Content, CRM), to ensure the alignment of Direct eCom with the global strategy;Define, implement and review e-Commerce KPIs to identify the key drivers behind performance and plan actions;Analyze sales performance, trends, and web KPIs to optimize product assortment, shopping experience and online merchandising;Evolve, improve, and build new customer services identifying operational KPIs to monitor the customer experience;Keep up to date on eCommerce innovation and trends, monitoring brand distribution across digital platforms and competitors' sites and assortments. Profile:Bachelor or Master degree in Management, Statistic, Management Engineering or similar;3-5 years of previous working experience in B2C e-commerce field (luxury, fashion, multinational background is a strong plus);Full proficiency in using Excel, Google Analytics (Universal & GA4), Tableau or similar data visualization tools.

Knowledge of Contentsquare and Google Big Query is a plus;Deep experience in managing digital properties (web marketing, online merchandising, user experience) with a proven track record of driving ROI and sales;Exceptional planning and project management skills;Ability to manage and coordinate external teams (3rd party service providers, web agencies) providing briefings, technical specs/requirements, monitoring implementation and tracking results of every project;Fluent in Italian and English (both spoken and written), knowledge of a third language is considered a plus.

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