Online Media Manager, Milan Milano

Online Media Manager, Milan
Milano
Lombardia, Milano

Social network you want to login/join with:

Responsibilities:Developing and executing global online media strategy integrated with wider company marketing plans to support Company's business objectives. Leading and managing online media team in the campaign planning, execution, and reporting, liaising also with the different country units. Coordinating the Media Agency and the Online Media suppliers (e. g.

Google, Facebook). Developing Online Media activities mainly with a Performance-oriented approach (Paid Search and Display campaigns) to increase web visibility and traffic to enhance ecommerce. Monitoring and controlling quantitatively and qualitatively the Online Media budget allocation and implementation. Understanding analytics and measuring ROI. Analysing media plan and performance using KPIs. Building and supporting business cases development together with the other Marketing departments and other business units. Encouraging intra-company collaborations and making data-driven decisions.

#J-18808-Ljbffr