Paid Acquisition Lead Milano

Paid Acquisition Lead
Milano
Lombardia, Milano

ShopFully is the tech company reinventing local shopping worldwide.

Thanks to our marketplaces we enable 45+ million users globally to save money and time when shopping at their favourite local stores.

Our AI-driven platform helps 400+ retailers and top brands reach their ideal audiences and finally drive them to their stores, boosting local sales.

This is why today we are one of the leading international players in Drive to Store.

We're a team of over 370, spanning 30 different nationalities across 12 countries.

Are you ready to join us?

IN THIS ROLE, YOU WILL

We are looking for an experienced User Acquisition Specialist who will join our Marketplace team.

Reporting to the Marketing Director you will manage the budget for the acquisition of new users of our App DoveConviene.

**In particular, you will be responsible for**:

Definition of a strategic plan for the acquisition of users, with the aim of optimizing the media mix and the installation costs for different countries

Acquisition of new users on different channels/platforms (Meta, Google, Native, Programmatic, ASA) and scouting of new platforms

Definition and implementation of marketing acquisition reports

Monitoring of competition and market trends by identifying useful insights

Designing and a/b testing all funnel acquisition and retention strategies

SKILLS WE'RE SEARCHING FOR

Deep knowledge of digital marketing and users acquisition campaigns

At least 2 years of experience in the role within Digital companies

Proven experience with users acquisition through integrated campaigns for relevant App at a national and international level

Ability to conceptualize and execute projects, with a strong bias for action and delivering results

Exceptional creative, problem solving and strategic thinking ability

Customer focus and ability in setting high standards for quality