Paid Search Specialist (Japanese Speaking) Milano

Paid Search Specialist (Japanese Speaking)
Milano
Lombardia, Milano

YOOX NET-A-PORTER GROUP is the world leader in online luxury and fashion that comprises a complete luxury retail ecosystem.

The Group sells directly to customers globally through its own family of multi-brand online shops NET-A-PORTER, MR PORTER, YOOX and THE OUTNET.

The Group's Online Flagship Stores Division partners with many leading luxury brands to power their own e-commerce destinations.

The Group has 4. 3 million high-spending active customers globally.

As pioneers in bringing together the realms of technology and luxury, YOOX NET-A-PORTER satisfies the most discerning clientele with expertly curated products from the world's most coveted brands, personalised end-to-end service, the latest technology and inspiring content, all shaped by 20 years of insights into the modern shopper.

To further develop digital capabilities and create synergies, YOOX NET-A-PORTER GROUP has created new departments as Centres of Excellence.

One of them, the Growth Department, is responsible for driving new and existing customer growth encompassing all Digital Marketing and CRM actions at the service of our stores.

Our Growth Division are now seeking a talented Paid Search Specialist to join the team.

Some of the essentials for you to know are:

Location: Milan, London or Japan

Department Size: 12

Reporting into: Head of Digital Performance

Besides a competitive salary, we can offer you:

- Performance bonus schemes dependant on the type of role you are in

- Our famous staff discount along with exclusive staff sales

- Standard Health Insurance, Health & Employee's Pension Insurance

- Benefit Station

- Commutation Allowance & Overtime Allowance

- 20 days annual leave,

- 5 days sick leave with full pay

- Maternity leave with full pay, for 6 weeks before giving birth and for 8 weeks after it.

- Paternity leave with full pay for 2 weeks (10 working days)

- Flexible working style

- A chance to be part of a fun and caring team that support each other

? ? ?

- ? ? ?

- ? ?

- ?

- ? ( )

- ? ?

- ? 20 ? ? ? ( ? ? ? )

- ? 5 ? ? ? ( ? )

- ? (? ? 6 8? ? )

- ? ? 2? ? (10? ? ? )

- ? ? ( ? )

- ? ?

Here is a breakdown of what you'll be doing:

- Support the Digital Performance Marketing Manager across all relevant paid search channels and platforms

- Adopt an agile methodology for everything paid search

- Manage large budgets across your owned activity

- Work with peers across brand to share best practices and avoid duplication of work

- Improve operational processes, leverage automation, and identify scalable solutions

- Optimize campaign budget allocation based on volume, ROAS and other data signals

- Ensure granular control over traffic allocation through SQR review, keyword expansion, negative keywords, etc.

- Support new designer and promo launches, language localisations, URL updates, trademark approvals, etc.

- Work closely with the A&I team to continuously suggest and implement new tests (landing pages, ad copy, bidding, audiences, etc.

)

- Produce essential reports: consolidate data, identify drivers, recommend actions

- Monitor brand health and analyse competitive landscape

- Ensure brand messaging is in line with sitewide activity (designer focus, promo, etc.

)

- Manage GMC, feed setup, testing and promotional activity integration

- Manage feed data across Google Ads (ad customizer, keyword list, extensions, etc.

)

- Leverage SA360 to reach engine parity between Google and Bing, while supporting alignment with Yandex, Naver and Yahoo

- Support App Search campaigns

- Consistently document processes and operational principles

- Handle finance processes: invoicing

The type of person we are looking for:

- 2+ years of Paid Search experience - excellent knowledge of search engine paid advertising products, features, settings and optimisation possibilities.

- knowledge of JP market & local search engines

- Understanding of bidding and attribution tools, with the ability to optimise accordingly.

- Proven platform experience - SA360, Google Ads, Yahoo, Editor & GMC required.

Product feed experience favourable.

- Experience using Inventory Management campaigns favourable.

- Proven hands-on experience setting up and optimising paid search accounts across multiple search engines.

- Detail-oriented and responsive, with strong quantitative skills - you must