Paid Social Media Specialist Firenze

Paid Social Media Specialist
Firenze
Toscana, Firenze

About us

Our catalog shows more than 600 brands, including all world's fashion and luxury top brands.

We serve more than 1 million users with a global traffic spanning 200+ countries and we're growing on double digits rate every year.

Each person at LuisaViaRoma plays an important role in the company's success.

Teams of highly professional and motivated workers create a healthy and engaging environment.

Each department works closely with others to create a free-flow of ideas to work together and move forward as a team and push the company forward.

Our team includes over 250 people from up to 20 different countries.

**Innovation and Future-forward

LuisaViaRoma is constantly looking to the future and how to adapt to it seamlessly.

Our development in the field of e-commerce was one of the first in Italy and our knowledge and involvement in technology helps us in staying ahead and ready for what's next.

Aside from our e-commerce website we've also created our LVR app which makes shopping fun, easy, and ultra-accessible.

We pursue the best customer experience continuously improving performance, security, resilience and scalability alongside features of our platforms.

We have a dedicated section to offering a curated selection of the best sustainable brands and special collaborations with renowned non-profits, organizations, and brands to benefit social and environmental causes.

LVRSustainable aims to build a global sustainable community and to promote creativity by supporting conscious fashion.

**Who are we looking for?

We're looking for an experienced, motivated **Paid Social Media Specialist** to oversee the global paid social strategy on our Digital Marketing team.

This person will work closely with other teams to drive brand awareness and user acquisition for the business.

We are looking for a creative-thinking, solutions-oriented, and analytically-minded paid social marketer.

The Paid Social Media Specialist will implement and continuously refine paid social best practices with an emphasis on strategic growth, KPI and conversion rate optimization, and ongoing data-driven testing.

He/She must Identify trends and trajectory, current opportunities, roadblocks and solutions, implement new initiatives with media analysts and report performance and progress to internal stakeholders and introduce and scale new and additional platforms, ad types, tactics and strategies (i. e.

TikTok, Reddit, Contextual advertising) to drive continuous growth at a positive ROI.

**What you will do**:

- Drive awareness, consideration, and user acquisition to contribute to business topline goals

- Work with media agency to manage, iterate, and optimize a robust program across paid social platforms like Meta, Instagram and TikTok

- Partner with other Paid Media Team Leads to share learnings and align on cross-channel strategies/tests

- Work closely with internal creative team to develop campaign assets that are attention grabbing, drive business impact, adhere to best practices, and allow for testing and learning

- Analyze channel data as well as work with Marketing Data Science and Analytics teams on more complex analyses and projects

- Partner with Organic Social team to stay up to date on initiatives and identify opportunities for collaboration to contribute to shared goals

**Requirements for this role**:

- Proven working experience in paid social media marketing (at least 2 years)

- Strong proficiency with Meta Advertising and experience across TikTok, Pinterest, LinkedIn

- Strong understanding of paid social measurement, conversion tracking, full-funnel KPIs, attribution models, and various study methodologies (conversion and brand lift, A/B split testing, etc)

- Confidence working in Excel/Google Sheets to build and analyze reports to identify trends and tell stories with data.

- Data-driven, self-starter, creative thinker with a relentless focus on optimizing business KPI's (CTR, CPL, CPA, CVR, ROI, ROAS).

You care deeply about hitting goals and strive to beat previous records

- Up-to-date on the latest performance marketing trends, channels and strategies to drive growth.

Excited about the evolution of social media and stays on top of the latest social media trends and how competitors/other business are leaning in

- Excellent Organizational Skills And Ability To Balance Multiple Responsibilities, Structured thinking and communication of plans and performance

- Strong interpersonal and communication skills (both written and spoken) and you enjoy cross-departmental collaboration

**Location**:

Florence, Italy