Panerai Digital Advertising Coordinator Milano

Panerai Digital Advertising Coordinator
Milano
Lombardia, Milano

Codice di riferimento: 74908**Panerai Digital Advertising Coordinator**:

- Milan, MI, IT- PermanentFondata nel 1860 a Firenze come laboratorio, negozio e scuola di orologeria, Panerai è stata per anni il fornitore di strumenti di precisione per la Marina Militare Italiana, soprattutto per le esigenze dei corpi speciali subacquei.

I progetti sviluppati in questo periodo - tra cui gli orologi Luminor e Radiomir -sono stati coperti dal segreto militare per anni e il loro lancio sul mercato internazionale è avvenuto in seguito all'acquisizione del marchio da parte del gruppo Richemont nel 1997.

Oggi Panerai sviluppa e produce nella manifattura di Neuchâtel i propri movimenti e orologi, sintesi tra design e storia italiani e maestria manifatturiera svizzera, che sono venduti attraverso un'esclusiva rete di distributori e nelle boutique monomarca nel mondo.

Panerai is a high-end status sports watch brand, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.

The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.

For our Panerai HQ based in Milan, we are looking for a Panerai Digital Advertising Coordinator.

We are looking for a strong, analytical and results-oriented Digital Advertising Coordinator, who will be responsible for executing and managing full funnel digital campaigns.

As Digital Advertising Expert, you will be:

- Responsible for Paid Search strategy and execution on a global and local scale: to define global KPI frameworks and measurement plans for performance activations based on multiple data sources and historical performance

- Leader for strategic development and implementation of Display Media planning and roll out of branding advertising campaigns globally

- Accountable in forecasting budgets and ensuring the reach of traffic and revenues targets from paid media channels

- Able to monitor performances to ensure efficiency and avoid overspending

- Guarantor of advertising campaigns roll-out for all regional websites worldwide, liaising with external partners and agencies as well as internal stakeholders from marketing, commercial and product categories

- Champion of advertising trends: develop competitive benchmark analysis and research on industry trends and new digital advertising channels and formats

**KEY RESPONSIBILITIES

- Forecast the digital advertising budget needed to reach defined targets in terms of traffic and sales

- Define advertising strategies across different channels to ensure luxury customer journeys at the highest standard

- Devise tactical online campaigns for new product launches and seasonal promotions to drive eComm business

- Liaise internally with different teams and externally with partners and agencies for coordinating activities and verifying results

- Monitor Spending and Return On Investment

- Overview the execution of campaigns by the media agency in terms of performance and quality

- Be the go-to person for technical topics connected to digital advertising (XML feeds, tracking pixels)

- Team up with colleagues world-wide to support local plans based and day by day follow up.

- Plan and follow-up annual, quarterly and monthly report

- Monitor competitor's marketing activities and provide insights

- Share advertising trends on a regular basis with the immediate and wider teams

- Report on A&P budget with full accuracy

- Maintain accurate media budget spending forecast and updates

**PROFILE

- Minimum 4+ years of experience in managing advertising campaigns worldwide, in different languages and on different channels

- Excellent knowledge of Paid Search

- Excellent knowledge of upper and middle funnel channels (programmatic display, paid social, youtube)

- Good knowledge of other lower funnel channels (paid social, retargeting)

- Good knowledge of app promotion campaigns

- Knowledge of the Affiliation channel

- Knowledge of XML feeds optimization

- Experience in testing tracking pixels; knowledge of Javascript would be a plus

- Knowledge of Tag Management tools

- Ability in analysing data and KPIs

- Knowledge of Web Analytics (Google Analytics)

- Proficiency in spoken and written English; French would be a plus

- Good knowledge of MS Excel and Powerpoint

- Attention to details and deadlines

- Capacity of negotiation and prioritization

- Experience in managing people and coordinating providers would be a plus

- Ability to elaborate and present data

- Ready to learn, grow and adapt in a fast-paced environment.

- Has a can-do attitude and a willingness to manage multiple projects.

- Knowledge of the luxury industry would be a plus