Performance Ecommerce Media Account Milano

Performance Ecommerce Media Account
Milano
Lombardia, Milano

Organize and plan the SEM, DABA and DPA main activity to promote key messages enhancing brand visibility and business development;

- Planning and Optimize the activities with the agency partners (ROAS, CPC, CR);

- Check the figures on the Google Analytics and provide monthly report and analysis for each activity manage;

- Follow the main Marketing calendar and adapt the message for Google and Social channels;

- Set up and manage SEA program with leading partners maximizing sales and ROI;

- Partner with Marketing Dept.

to push the same communication among the channel;

- Manage tracking directly with the main IT vendor;

- Campaign set up in the principal external tools and platforms.

**Profile**:

- Bachelor or Master Degree in Economics, Digital or similar;

- 2 years minimum experience of digital marketing with a proven track record of driving ROI and sales (previous experience in the luxury sector is considered a plus);

- Solid knowledge of Google Ads manager, Meta Business manager, Google Analytics;

- A natural curiosity for the Google environment and proacvtitiy on the Digital new features it's plus;

- Ability to think strategically and creatively, developing practical and specific strategy and tactics to produce tangible results;

- Exceptional planning and project management skills;

- Ability to manage and coordinate external resources (third party e-com service providers, web agencies, marketing agencies, social media agencies) providing briefings, technical specs/requirements, monitoring implementation and tracking results of every project.