Performance Marketing Manager 1 Bardi

Performance Marketing Manager 1
Bardi
Emilia Romagna, Bardi

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Your role We are looking for a data-driven Media & Performance Marketing Manager who will lead online digital activities across multiple channels (Google Ads, Meta, Display, Video on Demand, mobile DTS, etc. ). This role is crucial for driving our online presence, engaging our target audiences across all stages of the funnel. The candidate will be responsible for multiple brands across EMEA.

Management of online media and performance activities across multiple channels (Social, Display, Paid Search, Video, Mobile DTS, etc. ) in adherence with media and performance KPIs target. Leadership and coordination of supervisors and specialists in the daily channel operations to ensure support to other key stakeholders of the business and brands. Maintain relationships across internal departments such as Marketing, Finance, eCommerce, Content, and Analytics to ensure strategic guidelines are set and KPIs are met. Collaborate with vendors and suppliers to set a multichannel strategy and follow up with action points. Align with the Senior Manager and Head of Performance regarding the status of existing projects and main KPIs. Main responsibilities: Develop and execute a comprehensive full-funnel digital media strategy across multiple online channels (Google Ads, Meta, Display, Video on Demand, mobile DTS, etc. ). Oversee the planning, execution, optimization, and reporting of digital campaigns to maximize results, driving continuous improvement via testing. Manage and allocate the digital media budget effectively across channels and campaigns, optimizing spend based on performance insights and KPIs. Conduct in-depth performance analysis using analytics tools and measurement frameworks (Google Analytics, Adobe Analytics, Data Studio, MMM, etc. ), providing recommendations for improvement across channels and campaigns. Responsible for delivering the target KPIs and coordinating the teamwork accordingly. Be the point of contact with internal cross-functional teams and external vendors. Main requirements: Educational background in Data Management, Media, Statistics, or equivalent. At least 5+ years of experience in driving media and performance campaigns in a competitive, fast-paced environment. Strong problem-solving skills and parallel thinking. Solid experience with Google Ads, Business Manager, DV360, Campaign Manager, and Adobe Analytics. Solid experience in Digital Marketing and E-commerce. Fluent in English. Recruiting process If you are selected, you will be contacted by the HR Department to guide you through the specific steps for your application.

Our Diversity, Equity, and Inclusion commitment We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.

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